Channel Marketing Manager

Altitude-Recruitment Limited; Kingsey; Hybrid; GBP 42,000 - 50,000; Full time

Job summary

A leading recruitment agency seeks a Channel Marketing Manager for a hybrid role in Aylesbury. This position involves developing B2B and B2C marketing strategies to boost sales through channel partners. The ideal candidate will have strong marketing experience in tech or gaming, excellent communication skills, and a results-driven attitude. The role includes responsibilities for executing marketing campaigns and managing relationships with partners in the European market.

Qualifications

• Experience in B2B and/or etail/retail marketing, preferably in tech or gaming.
• Financially astute with budget control experience.
• Strong written and spoken communication skills.

Responsibilities

• Build and execute demand generation plans with channel partners.
• Manage Marketing Development Funds ensuring budget discipline.
• Collaborate with internal teams on digital marketing campaigns.

Skills

B2B marketing

Digital marketing

Channel marketing

Relationship building

Communication skills

Job description

Overview

Permanent Opportunity

Hybrid based in Aylesbury

Channel Marketing Manager

Up to £50,000 pa

UK Office in Aylesbury, part of the EMEA region, supporting European markets. Our client design, manufacture and market branded consumer and end-user products that help people work, learn, play, and thrive. The brand is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business, and home office professionals around the world for more than 40 years. They pride themselves as 'The Professionals' Choice', and on our core values surrounding design, sustainability, quality, and support. Also a global leader in video gaming accessories, they design affordable products. Their passion is gaming, and their mission is to bring gamers of all levels memorable experiences that enhance the fun and excitement of gaming.

Job Summary

Are you passionate about tech, gaming and driving growth through creative marketing? Join Kensington & PowerA to shape the future of commercial & consumer electronics in the UK. The Channel Marketing Manager UK will be responsible for developing and managing successful and engaging B2B and B2C marketing campaigns working closely with channel partners (resellers, etailers & distributors), sales teams, internal stakeholders, partners and a selection of marketing agencies in multiple markets across the brands.

The primary objectives for this role will be to increase profitable sales revenue through channel partners in multiple markets & channels as well as increasing end user marketing lead pipeline through various marketing methods. Beyond core Channel Marketing responsibilities, this role offers the opportunity to lead selected strategic campaigns and projects that contribute directly to the ongoing development of the tech/gaming brands. Your ideas and initiatives will help shape how these brands grow and connect with audiences across the UK.

This role will involve semi-regular travel.

Please note we will make reasonable adjustments to our process; please let us know how we can best support you and make the adjustments that may be needed.

Responsibilities and Qualifications

• Build and execute online and offline demand generation plans with B2B, etail and retail channel partners to increase run rate sales, grow market share and to drive lead acquisition
• Build and maintain relationships with B2B, etail and retail channel partners throughout the region, and leverage those relationships to develop marketing plans, incentives, and programs to strengthen collaboration and drive sales. Travel to strategic business partners is necessary in this role
• Manage the Marketing Development Funds (MDF) for the customers within region, ensuring budget spend discipline with comprehensive planning, tracking and ROI analysis
• Utilise TAM and market data to formulate marketing plans, targeting areas for low hanging fruit share gain activities & develop strategies & tactics to execute on those opportunities
• Ensure new products are launched through the channel flawlessly, gaining sales velocity quickly
• Working together with local eCommerce & Digital Marketing Manager EMEA to develop digital marketing campaigns, including but not limited to PPC & Paid Social, to generate B2B leads for the sales team to engage and where to buy leads for our etail partners
• Working collaboratively with regional etail channel partners, ensure Kensington & PowerA products are merchandised optimally and plan marketing activity to drive sales and take share online
• Build strong internal relationships with Office/Consumer Channel colleagues, acting as a product expert in relevant markets to help drive sales growth and new listings within the office channel
• Provide input into the Demand Planning/Forecasting process to ensure product availability during promotional periods
• Experience in B2B and/or etail/retail marketing, preferably in tech, consumer electronics or gaming, with a focus on channel/partner marketing
• Financially & commercially astute, with budget control experience
• Self-starter who is professional, has a results driven attitude and strong work ethic. We are looking for an outgoing personality who enjoys building relationships with customers and colleagues across the globe
• The ability to work independently without day-to-day supervision & interaction

• Solid all-round experience of channel marketing
• Excellent written and spoken communication skills. Multiple European languages would be a strong advantage
• Have an innovative/entrepreneurial mind-set

Note: If you need any reasonable adjustments to our process, please let us know how we can best support you and make the adjustments that may be needed.

Altitude-Recruitment Limited acting as an Employment Agency and Employment Business.