Campaign Marketing Manager (Paid Media)

dotdigital; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading digital marketing firm in London seeks a PPC Marketing Specialist to manage B2B campaigns across various platforms. The successful candidate will have 3-5 years of experience in PPC marketing and a solid understanding of data-informed strategies. This role offers a creative environment, competitive benefits, and opportunities for professional growth.

Benefits

Parental leave

Medical benefits

Paid sick leave

Wellbeing reward

Loyalty reward

Qualifications

• 3-5 years experience in B2B marketing with practical PPC marketing.
• Experience running search, social and display ads across multiple geographic markets.
• A solid understanding of pay-per-click marketing.

Responsibilities

• Plan, implement, and optimize PPC campaigns.
• Analyze campaign effectiveness and make recommendations to improve performance.
• Proactively optimize campaigns to achieve efficient customer acquisition costs.

Skills

PPC marketing

Data-informed decision-making

Campaign analysis

Team collaboration

Project management

Education

Degree in marketing communications or similar

Tools

Google Ads

Meta Ads

LinkedIn Campaign Manager

Asana

CRM systems (Hubspot)

Marketing automation (Dotdigital)

Job description

About the Role

Alongside an experienced and supportive campaign marketing team, this role is instrumental in ideating, planning, coordinating, activating, and reporting on paid campaigns that generate demand for Dotdigital’s products and services.

This role requires a strong focus on B2B pay-per-click channels including search, display, and social ads. Using paid campaigns this role aims to achieve objectives spanning the awareness, consideration, and conversion tiers of the marketing funnel; including the orchestration of automated nurture programs that drive acquired leads toward sales qualification. This role is responsible from continually optimizing campaigns with an eye on the cost of customer acquisition, with the aim of delivering strong ROI.

Day-to-day in this role you’ll:

• Report to the Senior Campaign Marketing Manager, based in London.
• Plan, implement, and optimize PPC campaigns on platforms including Google Ads, Meta Ads, LinkedIn Ads and other platforms.
• Analyze campaign effectiveness and make recommendations to improve performance.
• Manage campaign audiences, lifetime/daily budgets, keyword lists, and bid strategies.
• Proactively report results including: CPC, CTR, Conv. rate, CPA, and ROAS.
• Proactively optimize campaigns with the aim of achieving efficient customer acquisition costs.
• Run A/B tests and conversion rate optimization programs.
• Draft comprehensive creative briefs to hand to copywriters and designers.
• Navigate and understand data-flows from lead gen forms through to the sales CRM system.
• Support the wider Campaigns Team in activating initiatives and cross-channel campaigns spanning email, web, PPC, organic online and offline channels.

About You

Your existing experience will include:

• A degree or equivalent qualification in marketing communications or a similar field.
• 3-5 years experience in B2B marketing with practical PPC marketing.
• Experience running search, social and display ads across multiple geographic markets.
• A track record for data-informed demand generation and conversion rate optimization.
• The ability to demonstrate end-to-end marketing campaign development and management.
• Comprehensive understanding of pay-per-click marketing.
• Solid understanding of other channels including: email marketing, SMS marketing, social media marketing, and landing pages.

You’ll be:

• Self-driven, well-organized, and deeply-curious.
• Proactively accountable to KPIs, objectives, and key results.
• Industry and technology-conscious, with a deep understanding of the current market.
• Willing to both offer and receive input from teammates.
• Confident in presenting to and collaborating with stakeholders.
• Adept at building relationships across various teams.
• A team player who brings enthusiasm, a passion for work, and a results-driven attitude.

How you’ll stand out: You’ll be able to demonstrate deep direct familiarity with native and programmatic advertising platforms. You’ll be fluent in understanding PPC metrics like: CPC, CPL, CPA, and ROAS. You’ll have proven examples of CRO activity including A/B testing that drove improved lead generation results. You’ll be comfortable with generating and displaying data visualizations for engaging reports using tools like Google Data Studio or equivalent. You’ll have experience using marketing automation platforms (experience with Dotdigital is a plus, but not required) to nurture leads across email and retargeting activations. And you’ll frame your past experience with clear measurable results.

Tools you’ll use, to name a few:

• Project management: Asana
• Advertising platforms:
  • Google Ads
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • Reddit Ads
  • Spotify Advertising
  • Microsoft Advertising
• Marketing automation: Dotdigital
• CRM: Hubspot
• CMS: Wordpress
• Reporting:
  • Swydo
  • GA4
  • PowerBI

Interview Process

• 15min screening call with Team Talent
• 30min interview with Senior Campaign Marketing Manager
• Interview task
• 10min interview task presentation + 30 minutes interview with Senior Campaign Marketing Manager, Global Head of Marketing, and Chief Marketing Officer

Why Us

Don’t just take our word for it - hear what your future colleagues have to say about working in our team:

“Dotdigital gives you the freedom to test and champion bold ideas with the tools and training to ensure you achieve success. We have a team packed with so many different skillsets, levels of experience and fun personalities that are always rooting for you, making sure every small win is celebrated. Every day here feels like you are making a big difference. If you have the opportunity to join Dotdigital, do it! Your future self will love you for it.” Dominic Carelse, Growth Marketing Manager

Some of Our Global Benefits

• Parental leave
• Medical benefits
• Paid sick leave
• Dotdigital day
• Share reward
• Wellbeing reward
• Wellbeing Days
• Loyalty reward

DEI commitment

As an equal opportunities employer we are committed to equality in all its practices with regard to race, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. If you have any additional requirements or adjustments to assist an application then please don\'t hesitate to contact us and advise us how we can best support you.

Legal statement

No agencies/recruiters please. We are only accepting applications directly from the applicants. If you are a recruiter, please refrain from reaching out to our staff about this position. Anything contrary will be treated as unsolicited approach under the applicable data protection law.