Campaign Marketing Manager

Focus Resourcing; United Kingdom; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing agency in the United Kingdom is seeking an experienced Campaign Marketing Manager. This role focuses on developing and executing data-driven marketing campaigns, overseeing their lifecycle, and managing budgets. The successful candidate will collaborate with cross-functional teams to drive brand awareness and customer acquisition. With benefits including flexible working and a generous leave policy, this position offers a rewarding opportunity in a collaborative and innovative environment.

Benefits

Flexible working arrangements

29 days annual leave

Charity days

Discretionary bonus

Life insurance

Qualifications

• Experience in campaign or demand generation marketing, ideally in SaaS or B2B.
• Proven ability to deliver measurable outcomes in multi-channel campaigns.
• Strong analytical skills and attention to detail.

Responsibilities

• Develop and execute integrated marketing campaigns.
• Manage campaign budgets and optimize for ROI.
• Oversee the entire campaign lifecycle.

Skills

Campaign or demand generation marketing

Copywriting

Data-driven analysis

Project management

Marketing automation tools

Budget management

Tools

Pardot

Salesforce

Google Analytics

WordPress

Job description

Our client is seeking an experienced Campaign Marketing Manager to their dynamic team and play a pivotal role in developing and delivering strategic, data-driven marketing campaigns that build brand awareness, drive customer acquisition, and strengthen market positioning.

This role requires a highly organised, commercially minded professional who can work collaboratively across functions - including marketing, product, sales, content, account management, and customer experience - to deliver measurable business results.

Key Responsibilities as Campaign Marketing Manager

• Develop and execute integrated marketing campaigns

• Collaborate cross-functionally with internal stakeholders

• Establish clear performance metrics, continuously monitor outcomes, and optimise campaigns based on data insights to maximise effectiveness and return on investment

• Manage the full campaign lifecycle

• Oversee campaign budgets and forecasting performance

• Utilise data and analytics to inform audience segmentation, targeting strategies, and message development

• Lead, coach, and mentor a Campaign Executive

• Champion innovation, incorporating automation, AI, and emerging technologies to enhance campaign impact and efficiency

• Safeguard brand integrity across all marketing communications, maintaining consistency in tone

• Support PR and communications activities

• Manage customer journey mapping, ensuring seamless omnichannel experiences and alignment with the organisation's strategic objectives

The person

• Demonstrable experience in campaign or demand generation marketing, ideally within a SaaS, technology, or B2B environment

• Proven ability to plan, implement, and optimise multi-channel marketing campaigns with measurable outcomes

• Strong copywriting and communication skills

• Highly analytical and data-driven

• Proficiency in marketing automation and analytics platforms, such as Pardot, Salesforce, Google Analytics, and WordPress (desirable)

• Strong budget management and commercial acumen, with experience delivering campaigns against defined KPIs

• Excellent project management and organisational skills, with meticulous attention to detail

• Collaborative, proactive, and adaptable

• Staff management experience

Benefits and Rewards

• Flexible working arrangements, including the option to work from home

• 29 days of annual leave, plus access to Perkbox benefits and wellbeing initiatives

• Three annual charity days to support community engagement

• Discretionary annual bonus aligned with individual and company performance

• Life insurance provided following completion of probation

• A professional and collaborative environment that values innovation, excellence, and career development