Campaign Content Manager - Wellness FMCG startup

Up World; Manchester; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A wellness-focused company in Manchester is seeking a Campaign Content Manager to lead product launches and brand campaigns. The successful candidate will create engaging, SEO-friendly content and collaborate with various teams to produce high-quality assets. A genuine interest in wellness and strong project management skills are essential. The role offers a salary of £40,000 to £45,000 and a hybrid working arrangement.

Benefits

25 days annual leave + bank holidays

Staff discount on all brand products

Qualifications

• Experience in content or campaign management, preferably in wellness or consumer brands.
• Proven track record of running end-to-end content for product launches.
• Strong project management skills.

Responsibilities

• Lead content planning and creation for brand campaigns and product launches.
• Collaborate with the Head of Brand and marketing team for standout content.
• Oversight of campaign shoots and the creation of diverse campaign assets.

Skills

Content management

Project management

SEO

Collaboration with creative teams

Job description

Our clientsare a team of innovators on a mission to help people feel and think their best. Their products do the heavy lifting, but it's the knowledge and tools they provide that empower individuals to take control of their well-being. They are rapidly growing and aim to make every product launch and brand campaign truly impactful.

Big moments deserve big content, and this role is all about making their launches and campaigns unmissable. As a Campaign Content Manager, you will lead product launches, brand campaigns, and key calendar moments. You'll collaborate with the Social Media ContentManager to ensure every piece of content, from the everyday to the big bang, is covered.

You will transform briefs into comprehensive content plans across channels, deliver the creative assets that bring them to life, and ensure cohesive messaging across all platforms. Additionally, you'll create longer-form content, blogs, web copy, and founder Q&As that dive deeper into their products and philosophy.

What you'll do:

• Lead content planning and creation for brand campaigns, product launches, and calendar moments.
• Collaborate with the Head of Brand and marketing team to develop standout content.
• Create engaging longer-form content for the website, including blogs and educational pieces.
• Oversee campaign shoots, working with photographers, videographers, and the internal studio.
• Produce a wide range of campaign assets: organic social, email, paid ads, web, PR toolkits, and influencer briefs.
• Coordinate with the Social MediaContent Manager for seamless campaign integration.
• Build asset timelines and manage deliverables from multiple stakeholders.
• Craft consistent campaign messaging across platforms and audiences.
• Repurpose high-impact campaign content into evergreen assets.

Who you are:

• Experience in content or campaign management, preferably in wellness, lifestyle, or consumer brands.
• Proven track record of running end-to-end content for product launches.
• Strong project management skills to keep multiple projects on track.
• Proficient in creating SEO-friendly, compelling longer-form content.
• Ability to capture and convey a founder’s voice across different formats.
• Experience working with creatives, agencies, and cross-functional teams.
• Detail-oriented, organized, and adaptable to shifting plans.
• Genuine interest in health, wellness, and making it accessible.

Salary: £40,000 to £45,000 DOE
Logistics:Clitheroe - Hybrid working (Northwest preferred for in-person sessions)

What else?

25 days annual leave + bank holidays

Staff discount on all brand products