Business Development Manager - Systems

Midwich Ltd; Diss; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading AV/IT distribution company in the UK is seeking a System Business Development Manager to drive demand and create opportunities for strategic brands. This role involves direct client engagement, managing opportunities, and collaborating with technical teams. Successful candidates will have experience in customer-facing roles and a solid understanding of AV product categories. The position offers an exciting environment with considerable growth potential and a range of perks including private health care and a contributory pension scheme.

Benefits

Contributory Pension Scheme

Private Health Care

Life Cover

Employee Assistance Programme (EAP)

Free Car Parking

Qualifications

• Experience in a customer-facing technical sales role.
• Strong ability to build relationships and manage accounts.
• Demonstrated success in achieving sales targets.

Responsibilities

• Drive demand and create opportunities for product categories.
• Engage directly with clients, design partners, and end users.
• Manage opportunities and ensure effective closure.
• Conduct presentations and workshops for clients.
• Collaborate with teams for technical support.

Skills

Understanding of AV or UC product categories

Strong communication skills

Excellent customer service

Problem-solving ability

Organisational skills

Tools

Microsoft Office 365

Job description

About Us

Midwich is a forward‑thinking AIM listed organisation, whose international growth projection is both exciting and demanding.

Our partners are world leading brands including Samsung, LG, Philips and Panasonic to name a few and they demand effective marketing that delivers results through sales.

Part of Midwich's future strategy is to continue its successful buy and grow activities, which have traditionally been led by the Group Managing Director.

As one of the leading AV/IT distribution companies in the UK, we offer a range of exciting career paths in Sales, Business Management, Finance, Marketing and Logistics to name but a few.

About the Role

As a System Business Development Manager, you will be responsible for driving demand and creating opportunities for key technical product categories and strategic brands within your assigned region. This is a highly customer‑facing role, engaging directly with clients, design partners, and end users to identify new projects, influence specifications, and introduce innovative brands and technologies.

You will work closely with the Technical Director, Solutions Architect, Brand, and Account Management teams to open doors, uncover requirements, and ensure opportunities are effectively developed and closed. This position is ideal for someone who thrives on building relationships, spotting opportunities, and shaping technical solutions that deliver real value.

What you will be doing in this role

• Achieve monthly GP targets and agreed KPIs.
• Manage deals in detail for all opportunities above the agreed threshold.
• Position all Midwich products and services within opportunities, both reactively and proactively.
• Maximise opportunities through attachment and upselling.
• Proactively identify and generate new opportunities for technical product categories within target customer segments.
• Conduct customer meetings, presentations, workshops, and site visits to promote key brands, solutions, and integrated offerings.
• Develop relationships with integrators, resellers, and occasionally consultants/end users to increase solution awareness and influence design choices.
• Collaborate with the Solutions Architect to support technical validation, system designs, and pre‑sales assurance.
• Support account and brand management teams by providing account insight, project intelligence, and visibility of future opportunities.
• Maintain awareness of competitor activity, market developments, and category trends, providing feedback to the Technical Director and wider teams.
• Represent Midwich at industry events, vendor demonstrations, and technology showcases as required.
• Ensure all opportunities and customer interactions are accurately recorded, including qualification notes and handover details.
• Contribute to joined‑up quoting and opportunity mapping by engaging in structured pipeline reviews with internal teams.

What you will bring to the role

• Understanding of AV or UC product categories and general solution applications.
• Good working knowledge of Microsoft Office 365.
• Strong communication and relationship‑building skills, both in‑person and remotely.
• Excellent customer service skills.
• Confidence in presenting to customers and stakeholders at varying levels.
• Ability to manage time and travel efficiently across a regional territory.
• A collaborative team player with strong interpersonal skills.
• Problem‑solving ability and proactive approach to challenges.
• Effective time management and organisational skills.

Why you should work here

• Contributory Pension Scheme
• Private Health Care
• Permanent Health Scheme
• Life Cover
• Profit Related Pay
• Paid Sickness Leave
• Staff Purchase Scheme
• Discounts from Local Businesses (dependent on location)
• Recruitment Finder's Fee
• Employee Assistance Programme (EAP)
• Reduced Gym Membership (dependent on location)
• Cycle to Work Scheme
• Free Car Parking
• Shares Programme

Midwich Group is an equal opportunity employer and welcomes applicants from all backgrounds. If you meet the qualifications and are interested in this opportunity, please submit your CV and cover letter for consideration.