Business Development Manager Influencer Program

Amazon; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading e-commerce company is seeking a Business Development Manager for its Influencer Program. This role involves engaging high-potential influencers, executing partnership strategies, and implementing incentive plans to drive participation. The ideal candidate has a Bachelor's degree and experience in business development or partnership management. Strong analytical skills and proficiency in Excel and PowerPoint are essential. Join a diverse team focused on transforming influencer marketing and enabling creators to thrive.

Qualifications

• Experience in exceeding quota and key performance metrics.
• Experience with business development or sourcing new business.
• Experience in a professional field or military.

Responsibilities

• Identify and engage with high‑potential affiliate‑ready influencers.
• Execute influencer partnership strategies.
• Implement incentive plans and commission structures.

Skills

Business development

Partnership management

Analytical skills

Excel

PowerPoint

Education

Bachelor's degree

Tools

Salesforce.com

Job description

Business Development Manager, Influencer Program

The Creators team goal is to make Amazon the Earth’s most desired destination for commerce influencers, associates and their content. We are a team of innovators that tackle difficult problems, and are laser-focused on building and enhancing products and experiences that drive growth for Creators. We seek to strengthen creators’ sense of community, fandom, credibility, and provide positive feedback loops.

The Creators Business Development team collaborates with strategic customers to build new, industry‑specific partnership opportunities that directly impact and transform the way our Creators can partner, create, and earn at scale. In this role, you’ll work directly with creators to support their success—helping them reach new audiences, create content that resonates with shoppers, and earn through Amazon.

Key Responsibilities

• Identify and engage with high‑potential affiliate‑ready influencers to drive their participation in the Amazon Influencer Program.
• Execute influencer partnership strategies to leverage their reach and influence in inspiring customers during their purchase journey and promoting the creation of commerce content as a viable business and editorial opportunity.
• Implement incentive plans and commission structures for influencer partners, ensuring growth is achieved within established financial guardrails and budgetary constraints.
• Collaborate with internal teams to maximize the visibility of influencer content across Amazon marketing channels, maximizing return on investment and inspiring customers.
• Utilize an analytical approach to prioritize opportunities, assess business impact, and regularly report progress.
• Manage creator inquiries and program processes aimed at advancing best practice sharing, process refinement, and generating innovative ideas for influencer marketing strategies.
• Collaborate closely with Amazon internal teams to provide support for strategic Amazon businesses and growth initiatives related to influencer marketing.

Basic Qualifications

• Bachelor’s degree
• Experience in a professional field or military
• Experience in exceeding quota and key performance metrics
• Experience with business development, partnership management, or sourcing new business
• Experience in Excel and PowerPoint

Preferred Qualifications

• Experience using Salesforce.com at an advanced level including the development of dashboards and reports, programming experience

Amazon is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice https://www.amazon.jobs/en/privacy_page to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.