Business Development Manager / Director Public Sector IT

Applause IT Recruitment Ltd; Birmingham; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

A leading IT recruitment firm in the UK is seeking motivated Business Development Managers and Directors to drive new business within the public sector. This remote-first role requires expertise in managing sales cycles and proficiency in public sector frameworks. The ideal candidate will work collaboratively within a high-performing team, offering competitive compensation, including a basic salary, commission, and additional benefits like private medical insurance and a progressive work culture.

Benefits

Highly Competitive Basic and Commission Plan

Remote-first working with hybrid options

25 days holiday, increasing to 28

Private medical insurance

Comprehensive health & well-being programme

Qualifications

• Proven success in new business sales, ideally in IT or related fields.
• Strong knowledge of public sector procurement frameworks.
• Excellent skills in managing complex sales cycles.

Responsibilities

• Generate new business within the public sector across targeted accounts.
• Design marketing-led initiatives like webinars and events.
• Lead sales activities using HubSpot for pipeline management.

Skills

New business sales success

Knowledge of public sector frameworks

Proficiency with Sales Navigator

Bid writing skills

Organisational skills

Tools

HubSpot

Cognism

Job description

Overview

Business Development Managers and Business Development Directors - IT Managed Services and Solutions, Cloud, SaaS, Public Sector. New Business Role. Reports to Birmingham Office. Remote plus anchor days. To suit candidate living in England with good motorway access to London, Birmingham, Manchester for anchor days. Must have ILR or be UK or European Citizen with at least part settled status. Circa £50-90K depending on experience and seniority + Car + Uncapped Commission + Package.

Applause IT are working with a large well established IT Technology client with a wide product portfolio, looking for a driven and results-oriented Business Development Managers and Business Development Directors to join a fast-growing Public Sector sales team at one of the UK's leading managed service providers. This role is net new business focused, making it perfect for a motivated sales professional with a background in technology solutions and a solid understanding of use of public sector procurement frameworks. This is a remote-first role, giving you the flexibility to work from home while being supported by a collaborative, high-performing team. You\'ll take full ownership of identifying and closing new opportunities, managing your own pipeline, and shaping go-to-market strategies across a defined product and vertical focus.

Key Responsibilities

• Generate new business within the public sector across targeted accounts.
• Develop and manage a #removed# day success plan to drive your pipeline growth.
• Own a rolling list of 100 named target accounts in your vertical and product focus.
• Lead sales activities using HubSpot including pipeline forecasting, campaign execution, and CRM admin.
• Work with internal teams to co-create joint campaigns and go-to-market strategies.
• Design and deliver marketing-led initiatives such as webinars, roundtables, and industry events.
• Build early-stage opportunities by engaging decision-makers and aligning solutions with key sector needs.
• Navigate public sector frameworks and governance, clearly positioning service differentiators.
• Become a subject matter expert in a chosen specialism (e.g. Cybersecurity, Cloud, Unified Communications, etc.).

What We're Looking For

• Proven success in new business sales, ideally within the IT, cloud, comms, or cybersecurity space.
• Strong knowledge of public sector frameworks (e.g. RM6116 NS3, RM6100 TS3, YPO, G-Cloud).
• Proficiency with tools like Sales Navigator, Cognism, and HubSpot.
• Experience creating and executing marketing campaigns and events aligned to technology offerings.
• Excellent bid writing skills, able to create persuasive proposals independently.
• Strong organisational skills with the ability to manage complex sales cycles.
• Specialism in winning new business from any and all of these areas: Education, NHS, Central Government, Police, Blue Light, Local Government.

What's On Offer

• Highly Competitive Basic and Commission Plan + Car + Package
• Remote-first working with flexible hybrid options.
• 25 days holiday, increasing annually to 28 days.
• Private medical insurance, discounted health plans, and virtual GP access.
• Comprehensive health & well being programme, supported by a dedicated internal well being team.
• Eye care support and an employee assistance programme.
• A progressive, high-performance culture that supports career development.

If you\'re a strategic thinker with a passion for creating new business opportunities and building long-term client relationships in the public sector, we\'d love to hear from you. Apply now to take the next step in your career with one of the UK\'s largest managed service providers.