Business Development Manager - Apprenticeships Remote

LT Selection Ltd; Liverpool; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading UK apprenticeship provider is seeking a Business Development Manager to drive business growth in Digital Marketing qualifications. This role involves developing and promoting apprenticeship programmes, engaging new employers, and ensuring compliance throughout the apprenticeship journey. The ideal candidate will have proven experience in business development or funded training sales in the Digital Marketing sector. A full UK driving licence and willingness to travel are essential for this role.

Qualifications

• Proven experience in apprenticeship business development, employer engagement or funded training sales.
• Strong knowledge of Digital Marketing and Marketer apprenticeship standards.
• Understanding of the ESFA funding environment and apprenticeship delivery model.
• Excellent communication and stakeholder engagement skills.
• Results-driven and target-oriented.
• Full UK driving licence and access to a vehicle essential.

Responsibilities

• Develop, promote and sell apprenticeship programmes in Digital Marketing.
• Provide a comprehensive apprenticeship service for employers.
• Act as a key account holder supporting employers and delivery teams.
• Generate apprenticeship income by promoting funded solutions.
• Identify new employer partners in digital marketing and creative sectors.
• Build strong relationships for repeat business and partnerships.

Skills

Business Development

Sales Experience

B2B Sales

Marketing

Cold Calling

Account Management

Territory Management

Salesforce

Affiliate Marketing

CRM Software

Negotiation

Lead Generation

Job description

We are looking for Business Development Managers who can open doors to employers and learners for Digital Marketing qualifications with opportunities to extend into broader Digital and IT apprenticeship programmes.

Responsibilities

• To develop, promote and sell a range of high-quality apprenticeship programmes specialising in Digital Marketing and Marketer Standards while engaging new and existing employers across key industry sectors.
• To provide a 360‑degree apprenticeship service for employers wishing to engage with the organisation ensuring a professional and compliant experience throughout the employer and learner journey.
• To act as a key account holder supporting employers and internal delivery teams to secure quality apprenticeship starts with integrity and full ESFA compliance.
• To generate apprenticeship income by promoting funded workforce development solutions that meet both employer skills needs and the organisation’s growth targets.
• To proactively identify new employer partners within the digital marketing and creative sectors opening doors to businesses seeking to upskill or recruit apprentices.
• To maximise employer engagement and represent the organisation’s brand positively within the local and regional business community both remotely and in person.
• To build strong and sustainable employer relationships to secure repeat business referrals and long‑term apprenticeship partnerships.
• To identify opportunities to expand the apprenticeship portfolio with a particular focus on Digital Marketing Level 3 Marketing Assistant Level 3 and related Digital and IT apprenticeship standards.

Key Performance Indicators

• Achieve or exceed monthly apprenticeship start targets within the Digital and Marketing curriculum areas.
• Generate a consistent pipeline of qualified apprenticeship vacancies from Levy and SME employers.
• Maintain an error rate of less than 2% on employer and learner documentation.
• Demonstrate and uphold the organisation’s values, compliance expectations and learner‑centred ethos at all times.

Qualifications

• Proven experience in apprenticeship business development, employer engagement or funded training sales.
• Strong knowledge of Digital Marketing and Marketer apprenticeship standards with the ability to discuss curriculum content and progression pathways confidently.
• Understanding of the ESFA funding environment and apprenticeship delivery model including Levy and non‑Levy employer processes.
• Excellent communication and stakeholder engagement skills with a consultative and professional approach.
• Results‑driven, target‑oriented and able to manage employer pipelines effectively.
• Excellent organisational and time‑management skills capable of prioritising multiple employer accounts.
• Full UK driving licence and access to a vehicle are essential as travel will be required.

Key Skills

• Business Development
• Sales Experience
• B2B Sales
• Marketing
• Cold Calling
• Account Management
• Territory Management
• Salesforce
• Affiliate Marketing
• CRM Software
• Negotiation
• Lead Generation

Employment Type: Full Time