Business Development Manager

Unibail-Rodamco-Westfield; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A prominent real estate firm in London is seeking a dynamic Business Development Manager for its retail media agency. The role involves identifying new business opportunities, developing traffic strategies for media platforms, and driving media sales performance. Successful candidates will have a strong sales background and media market knowledge. This position offers fantastic employee benefits, including a pension plan and health insurance.

Benefits

Pension plan

Bonus scheme

Medical and dental insurance

Gym discounts

Qualifications

• Experience and proven track record in integrated media, sponsorship or partnership agency or media owner, min. 3 years.
• Excellent verbal, interpersonal and written communication skills.
• Strong analytical, problem-solving and decision-making capabilities.

Responsibilities

• Identify and pursue new business opportunities to grow media and data revenue.
• Develop strategies to attract new traffic to media platforms.
• Drive UK WR Media business performance, ensuring media sales meet budget targets.
• Build and nurture relationships with brands, agencies, and media buyers.

Skills

Sales skills

Media market knowledge

Communication skills

Analytical skills

Negotiation skills

Job description

Overview

We’re looking for a dynamic and commercially minded Business Development Manager to join our Westfield Rise team, URW’s in-house retail media agency. Westfield Rise (WR) is a one-stop shop for creating innovative campaigns powered by our premium retail media assets and advertising capabilities.

This role sits within the Media & Data vertical, working alongside Brand Experience and Services to deliver impactful, data-driven solutions. You’ll play a key role in supporting the Lead Media Manager in driving forward the WR Media & Data Business Plan across our growing UK portfolio, currently three shopping centres and increasing.

If you\u2019re ready to contribute to a high-profile function with visibility across the Group and help shape the next chapter of retail media, we’d love to hear from you.

What you will be doing

• Identify and pursue new business opportunities to grow media and data revenue, with a focus on strategic partnerships and commercial innovation.

• Develop strategies to attract new traffic to our media platforms, leveraging insights and analytics to optimise campaign performance and audience engagement.

• Drive UK WR Media business performance, ensuring direct media sales (OOH & Digital) meet budget targets.

• Drive Rise+ data and drive to store media sales to new and existing portfolio of retailers across UK centres.

• Collaborate with media partners to drive Rise+ data sales to DOOH media buyers.

• Build and nurture relationships with brands, agencies, and media buyers to expand our client base and drive demand for WR’s data-driven solutions.

• Collaborate with Westfield Data and media partners to deliver valuable, data-driven insights for clients.

• Provide proactive, end-to-end client service while maintaining WR’s high standards.

• Manage DOOH sales, leveraging analytics to maximise campaign effectiveness.

• Lead project management across the full pipeline, from pitching to post-campaign reporting.

• Oversee financial reporting, forecasting, and income tracking via CP Tool.

• Ensure legal compliance, contract management, invoicing, and sales reporting are correctly executed.

• Maintain industry-best practices and uphold URW’s core values in all communications.

• Collaborate with internal teams (Brand Experience, Services, Leasing, and Marketing) to ensure alignment and maximise cross-functional impact.

• Monitor market trends and competitor activity to inform sales strategies and positioning.

• Contribute to the evolution of WR’s media and data offering, ensuring it remains competitive, relevant, and commercially compelling.

What skills, experience, and knowledge will you need to be successful?

• Experience and a proven track record with or within integrated media, sponsorship or partnership agency or media owner – min. 3 years

• Excellent sales skills and media market knowledge

• Excellent verbal, interpersonal and written communication skills

• Strong analytical, problem-solving solving and decision-making capabilities

• Proven presentation and negotiation/networking skills

Who are we?

At Unibail -Rodamco-Westfield (URW), we develop and operate a portfolio of sustainable, premium, mixed-use real estate assets across Europe and the United States. Driven by our purpose to Reinvent Being Together, we are committed to accelerating urban regeneration and rethinking how we live together in cities. Today, 2,000 dedicated individuals are working together to reshape the future of real estate and shopping centres by creating innovative, engaging spaces that truly redefine community connections.

Our flagship destinations are more than just places; they\u2019re the heartbeat of the community. We empower our employees to make a real impact through volunteering, DE&I programs, and leading ESG efforts. URW is at the forefront of experiential entertainment, constantly pushing boundaries to craft unforgettable in-person and digital experiences. By surprising and delighting our customers, we create magical moments and reinvent togetherness in every interaction.

Within our Northern Europe Region - spanning the Netherlands, Denmark, Sweden, and the UK - we own and manage eight exceptional assets. These include Westfield London, Westfield Stratford City, Westfield Mall of the Netherlands and Stadshart Amstelveen.

Why work for us

We put people development and learning at the heart of what we do. We\u2019ll help you master your role, build your technical skills, and take advantage of top-notch management and leadership programs. From face-to-face workshops to our global online learning resources, we encourage you to make learning a part of your daily routine.

We offer a fantastic pension plan, bonus scheme, and plenty of other incentives. We also prioritise your health and wellbeing, training employees as mental health ambassadors to support and educate our team. Plus, you can sign up for medical and dental insurance, gym discounts, health check-ups, and more.

Want to know more about what it\u2019s like working at URW? Visit our site: https://www.urw.com/join-us/life-at-urw

What Matters to Us

At URW, our purpose is to Reinvent Being Together, reimagining how people and communities connect, socialise, and experience dynamic moments in unique and meaningful ways.

We are proud to promote equal opportunities and embrace diversity in profiles, experiences, and skills. At URW, we believe that diversity is the cornerstone of our success, and we are dedicated to fostering an environment that respects, values, celebrates, and leverages individual differences to their fullest potential.

We evaluate each application with fairness and without discrimination based on disability, age, gender, origin, religion, sexual orientation, or any other legally protected characteristics. Our commitment is to provide equal access to our services for everyone. If you require any adjustments for your interview, please let us know in advance, so we can support you accordingly.

Join us and be part of a team that\u2019s making a real difference in your local communities!