Business Analyst TV Advertising Broadcast Airtime Sales Adsales

Pcr Digital; United Kingdom; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A technology consultancy in broadcast is seeking a Senior Business Analyst with significant experience in the TV advertising sector. This role emphasizes collaboration with product and engineering teams to analyze and specify business needs, producing user stories for software development. Candidates should have over 6 years of experience in business analysis and a proactive mindset. The position is hybrid, based primarily in West London.

Qualifications

• 6+ years of experience in business analysis or senior BA role.
• Solid commercial experience in the TV/Broadcast sector involving advertising.
• Experience in cross-functional product development teams.

Responsibilities

• Analyse business needs and produce user stories for engineering.
• Collaborate with internal teams and vendors to design software solutions.
• Facilitate the continuous improvement of implemented solutions.

Skills

Business analysis

TV advertising knowledge

User stories writing

Agile methodologies

Interpersonal skills

Attention to detail

Job description

Overview

Senior Business Analyst - Broadcast TV Advertising Adtech/Adsales/Airtime Sales
Inside IR35 Rate to Umbrella (Apply online only)pd
Hybrid Working - Location - Typically at least 1 dpw West London
6 months initially potential 12+ Months total

Looking for a Senior Business Analyst with solid commercial TV Broadcast industry experience, with some experience on TV/Vod Advertising such as Adtech/Adsales/Airtime Sales/Avod etc. Working closely with the business and product team that define outcomes this role will focus on analysis to interpret that and produce the user stories for engineering/development. Looking for a self-starter with 6+ years similar Business Analysis experience some gained in the TV advertising sector.

Responsibilities

• Analyse business needs and produce user stories for engineering/development.
• Work with Product, Design, Engineering, QA, Delivery and Change teams to define outcomes and deliver solutions.
• Understand and document how the advertising business works today and the future state from people, processes, technology and data.
• Elicit and specify business needs and success criteria; collaborate with internal teams and vendors to design, evaluate and deliver software solutions.
• Facilitate implementation, adoption and continuous improvement of solutions.

Required Skills/Experience

• 6+ years of experience in a business analysis / senior BA role.
• Solid commercial TV experience / Broadcast sector experience, involving advertising.
• Knowledge of the TV advertising sector and technologies such as Adtech/Adsales/Airtime Sales / Programmatic Advertising.
• Strong business, systems and data analysis skills with experience writing User Stories.
• Demonstrable experience applying BA techniques to broad, complex projects / products.
• Familiar with agile principles and practices; experience in cross-functional product development teams.
• Curious and proactive; comfortable leading analysis efforts and working independently.
• High attention to detail and thoroughness of deliverables.
• Excellent interpersonal skills; ability to frame opportunities/problems and challenge assumptions respectfully.
• Business process modelling; map complex processes at different levels of abstraction.
• Domain modelling; identify and model key concepts, entities and relationships.
• Systems analysis; review and document functions, rules, data and integrations.
• Requirements engineering; elicit, analyse, define, validate and prioritise business requirements, logic, rules and constraints.
• Benefits analysis & realization; quantify benefits and validate outcomes.
• Vendor evaluation; assess vendor capabilities and identify gaps.
• Software development; contribute to design and implementation of software solutions aligned to goals and product vision.

You will play a key role in delivering transformational commercial strategy by analysing and specifying the business needs of the future. Working alongside our Product, Design, Engineering, QA, Delivery and Change teams and business colleagues, you'll apply your natural curiosity, critical thinking and BA best practices to:

• Understand and document how our advertising business works today and what it will look like in the future, from people and process to technology and data.
• Elicit and specify business needs and success criteria and produce the User Stories for Engineering/Software Development/Vendors.
• Collaborate with internal teams and vendors to design, evaluate and deliver software solutions that meet these needs.
• Facilitate the successful implementation, adoption and continuous improvement of solutions.

Diversity, Inclusion & Accessibility

Everybody is welcome. PCR Digital — Diversity and Inclusion Statement: “At PCR Digital, we are committed to ensuring that diversity, equity and inclusion play a role at all stages of our recruitment. We love people, so regardless of background, we welcome you to work with us or apply to any of our jobs if you feel they are right for you.”

We also aim to ensure that our entire process is accessible. Please make us aware of any adjustments you may need throughout the selection, interview and general process and we will do all we can to ensure that any barriers are removed for you.