Brand Marketing Manager & Ronseal & Trade Brands

Sherwin-Williams; Reading; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading coatings company in the UK is seeking a proactive Brand Manager to drive strategy and performance for Purdy, Geocel, and Thompsons in the trade sector, while also supporting Ronseal in the DIY market. The role includes leading brand strategy, developing integrated marketing campaigns, and collaborating with various teams. This opportunity offers a competitive salary, hybrid working, and innovative training programs. Ideal for someone with brand management experience and a passion for shaping respected brands.

Benefits

Competitive salary and company bonus

Company contributed pension

Work life balance - hybrid and flexible working schedule

Career growth opportunities

Continuous training programs

Well-being and inclusion programs

Qualifications

• Proven experience in brand management, preferably FMCG, trade, DIY, or related sectors.
• Strong understanding of the trade and merchant environment.
• Skilled in integrated marketing planning and campaign delivery.

Responsibilities

• Lead brand strategy for Purdy, Geocel, and Thompsons.
• Support Ronseal initiatives in DIY.
• Develop integrated marketing campaigns across various platforms.
• Drive visibility and advocacy in merchant channels.
• Partner with teams to deliver cohesive brand activity.
• Manage budgets and measure performance.

Skills

Brand management

Trade and merchant environment understanding

Integrated marketing planning

Campaign delivery

Collaboration

Job description

Job Description

We're looking for a proactive, commercially minded Brand Manager to join our team and make an impact across a portfolio of market-leading brands. You'll own the strategy and performance for Purdy, Geocel, and Thompsons in the trade sector, while also supporting Ronseal in the DIY space - one of the most trusted names in home improvement.

This is a fantastic opportunity to shape brand positioning, drive demand with trade professionals, and deliver insight-led marketing that strengthens equity and commercial outcomes.

Responsibilities

What You'll Do

• Lead brand strategy for Purdy, Geocel, and Thompsons - from positioning to execution.
• Support Ronseal initiatives in DIY, ensuring consistency and impact.
• Develop integrated marketing campaigns across digital, social, trade media, events, and in-branch.
• Drive visibility and advocacy in merchant channels (e.g. Screwfix, Toolstation, independents).
• Partner with sales, product, shopper, digital and external agencies to deliver cohesive brand activity.
• Manage budgets and measure performance to maximize ROI.

Location

Wokingham, Winnersh (Hybrid: 3 days on site / 2 days remote)
Reports to: Senior Brand Manager - Ronseal & Trade Brands

Qualifications

What We're Looking For

• Proven experience in brand management (preferably FMCG, trade, DIY, or related sectors).
• Strong understanding of the trade and merchant environment.
• Skilled in integrated marketing planning and campaign delivery.
• Commercially minded, insight-driven, and highly collaborative.

About You

You're a strategist and a storyteller who knows how to build brands professionals trust. You thrive in a fast-paced environment, love working cross-functionally, and take pride in creating campaigns that make a real difference.

Ready to make your mark? Apply now and help us shape the future of some of the most respected brands in the trade and DIY sectors.

Our offer to you

• A competitive salary and company bonus
• Company contributed pension
• Work life balance - hybrid and flexible working schedule (3 days in the Reading office, 2 wfh)
• Career growth opportunities in a truly international environment
• Innovation leaders in the protective coatings industry
• Sherwin Academy offers continuous training programmes for all seniority levels
• Attractive wellbeing, mental health, women & inclusion and ID&E programmes

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About Us

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life ... with rewards, benefits and the flexibility to enhance your health and well-being
Career ... with opportunities to learn, develop new skills and grow your contribution
Connection ... with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible

Eligibility to Work

You will need to provide proof of right to work. It is a condition of any offer of employment we make to you that you have the permission to work in the country for the role for which you are applying for.

Equal Opportunity Employer

An equal opportunity employer, all qualified applicants will receive consideration for employment and will not be discriminated against based on race, colour, religion or belief, gender, sexual orientation, gender identity, ethnic or national origin, disability, age pregnancy or maternity, marital or civil partner status, or any other protected characteristic prohibited by law.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.