Brand Marketing Manager / Fashion/ London

CVUK; City Of London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading lifestyle fashion brand in London is seeking an experienced Brand Marketing Manager to develop innovative marketing strategies and enhance brand storytelling. The ideal candidate will have over 4 years in brand marketing, be self-starter, and possess a strong passion for fashion and community-driven marketing. This role offers hybrid working with generous perks and flexible hours.

Benefits

Hybrid working & flexible hours

Generous staff discount + seasonal product drops

25 days holiday

Qualifications

• 4+ years in brand marketing, ideally in fashion, lifestyle, or beauty.
• Experience working cross-functionally with creative and content teams.
• A strategic mindset with understanding of brand performance metrics.

Responsibilities

• Develop and lead innovative brand marketing strategies across channels.
• Own brand positioning and ensure consistency across all touchpoints.
• Collaborate with teams to execute 360° campaigns.

Skills

Brand storytelling

Campaign development

Marketing strategy

Trend analysis

Cross-functional collaboration

Job description

We're Hiring: Brand Marketing Manager

Step into a world where fashion meets lifestyle, and creativity drives everything we do.

A bold, forward-thinking lifestyle fashion brand built on authenticity, community, and great design. Our mission? To inspire confidence and self-expression through everyday style. To help growing presence and a passionate customer base, we are looking for a Brand Marketing manager.

The Role:

We're looking for a Brand Marketing Manager who lives and breathes brand storytelling. You'll be the guardian of our voice, the architect of our campaigns, and the spark that connects our community to the heart of our brand. If you love crafting compelling campaigns that turn heads and build loyal followings, this is your runway.

What You'll Do:

• Develop and lead innovative brand marketing strategies across digital, social, and retail channels
• Own brand positioning and ensure consistency across all touchpoints
• Collaborate with creative, PR, e-commerce, and product teams to execute 360° campaigns
• Analyze campaign performance and use insights to fuel smarter, bolder marketing
• Spot culture-shifting trends and lead community-first storytelling
• Manage external agencies, influencers, and partnerships

What You'll Bring:

• 4+ years in brand marketing, ideally in fashion, lifestyle, or beauty
• A strong voice and a sharper eye - you know how to make a message land and look good doing it
• Experience working cross-functionally with creative and content teams
• A strategic mindset with a deep understanding of brand performance metrics
• A passion for culture, fashion, and community-driven marketing
• You're self-starter with big ideas and the grit to bring them to life

Perks & Culture:

• Hybrid working & flexible hours
• Generous staff discount + seasonal product drops
• 25 days holiday