Brand Marketing Manager - B2B

Michael Page; Ringway; Hybrid; GBP 40,000 - 48,000; Full time

Job summary

A well-established B2B organisation in the UK is seeking a Brand Marketing Manager to lead brand strategies and enhance market engagement. This role offers a competitive salary between £40,000 and £48,000 and an opportunity to work in a hybrid environment. The ideal candidate will have 2-3 years of in-house marketing experience, ideally in a B2B setting, with strong skills in campaign management and market analysis. This is a permanent position within a stable company committed to quality.

Qualifications

• Proven experience in brand marketing, ideally within a B2B organisation.
• 2-3+ years experience working in an in-house marketing position.
• Ability to analyse market data and apply insights to marketing plans.

Responsibilities

• Develop and implement effective brand marketing strategies.
• Oversee the creation of marketing campaigns across various platforms.
• Manage the marketing budget and ensure campaigns deliver value.

Skills

Brand marketing experience

Communication skills

Market analysis

Campaign management

Job description

Our client are seeking a skilled Brand Marketing Manager to lead and enhance marketing efforts for a specific product range within an established company. This role requires a strategic thinker with a focus on brand development and market engagement.

Client Details

Our client is a well‑established B2B organisation based in Manchester, selling physical products into areas such as trade and construction. As a medium‑size company, they are known for their innovation and commitment to delivering high‑quality products to their customers.

Description

The key responsibilities for the Brand Marketing Manager - B2B role will include:

• Develop and implement effective brand marketing strategies to enhance brand awareness and market positioning for a specific product range.
• Oversee the creation and execution of marketing campaigns across various platforms.
• Collaborate with internal teams to ensure brand consistency and alignment with organisational goals.
• Analyse market trends and competitor activities to identify growth opportunities.
• Manage the marketing budget and ensure campaigns deliver value for investment.
• Generate detailed reports on campaign performance and present findings to senior management.
• Work closely with external agencies and suppliers to deliver marketing projects on time.
• Support the development of innovative marketing materials to engage target audiences effectively.

Profile

For the Brand Marketing Manager - B2B role, a successful candidate should have:

• Proven experience in brand marketing, ideally within a B2B organisation.
• 2-3+ years experience working in an in‑house marketing position.
• Working for a company selling and distributing physical products is highly desirable.
• Strong understanding of marketing strategies and campaign management.
• Ability to analyse market data and apply insights to marketing plans.
• Excellent communication and collaboration skills.
• A background in managing budgets and delivering results‑driven campaigns.

Job Offer

On offer for the Brand Marketing Manager - B2B role:

• Competitive salary ranging from £40,000 to £48,000.
• Opportunity to work in a hybrid working environment.
• Permanent position within a stable and reputable company.