Brand Manager (UK)

University of Lancashire; Preston; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading educational institution in Preston seeks a skilled UK Brand Manager to operationalize brand strategy and drive student recruitment. The role involves creating impactful digital-first marketing campaigns and requires proven brand management experience, strong communication skills, and an undergraduate degree or equivalent. Candidates should be adept at managing projects and interpreting data to guide strategies for campaign success. Interviews are scheduled for January 22 and 23.

Qualifications

• Proven experience in brand management with a strategic outlook.
• Experience in delivering impactful marketing campaigns.
• Ability to manage multiple projects and inspire stakeholders.

Responsibilities

• Operationalize marketing and brand strategy to drive UK student recruitment.
• Design and execute impactful digital-first marketing campaigns.
• Interpret data and report on results to guide marketing strategies.

Skills

Brand management experience

Digital content creation

Strong communication skills

Negotiation skills

Relationship-building skills

Analytical skills

Education

Undergraduate degree or equivalent experiential learning

Job description

When you work for the University of Lancashire, you’ll be part of a thriving community of talent that’s united in a common commitment to transform lives. We do this by delivering an outstanding educational experience and creating prosperity and opportunity in the communities we serve. Whatever your role, you’ll be playing a vital part in helping us achieve our vision.

Are you a creative and strategic marketing professional with a proven brand management experience?

We’re looking for a skilled and enthusiastic UK Brand Manager to help bring our University’s brand to life.

About the role:

You will be key to operationalising our marketing and brand strategy to help drive UK student recruitment through powerful, insight-driven marketing campaigns. In this role, you’ll design and execute campaigns that make a real impact, crafting memorable digital-first content and engaging prospective students every step of the way.

About you:

The successful candidate will have strategic thinking with proven brand management experience and a track record of delivering impactful, insight-led marketing campaigns. You will have strong digital content creation skills with expertise creating content that drives engagement and excellent communication, negotiation and relationship-building skills. You will have an undergraduate degree or equivalent experiential learning and proven project management experience with the ability to inspire stakeholders and manage multiple projects, along with strong analytical skills to interpret data and report on results to guide marketing strategies and ensure campaign success.

We have another similar role available – Brand Manager (International) on an indefinite basis. If you wish to be considered for both roles then please apply for your preferred role and indicate within the application that you wish to be considered for the other role. Interviews will be held on Thursday 22 and Friday 23 January.

We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.