Brand Manager - Sudocrem (OTC)

Teva Pharmaceuticals; Castleford; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading pharmaceuticals company in the UK seeks a Brand Manager for Sudocrem. This role involves developing brand strategies, managing partnerships, and ensuring compliance with regulatory requirements. Ideal candidates will have experience in brand management within consumer healthcare or FMCG sectors. The position offers a flexible benefits platform, 25 days of annual leave, private medical insurance, and structured training and development programs to support your career growth.

Benefits

Flexible reward platform

Private medical insurance

Enhanced maternity and paternity leave

Training and development program

Qualifications

• Proven experience in brand management within consumer healthcare or FMCG sectors.
• Strong understanding of marketing strategy and digital channels.
• Familiarity with regulatory processes (PAGB, Veeva).

Responsibilities

• Develop and implement the annual brand plan for Sudocrem.
• Manage the end-to-end partnership with Emma’s Diary.
• Drive claims development and secure approvals.

Skills

Brand management experience

Marketing strategy

Analytical skills

Project management

Communication skills

Job description

The opportunity

As Brand Manager for Sudocrem, you will be responsible for developing and executing the local brand strategy to drive growth and market share within the OTC portfolio. This includes leading the local brand planning process, campaign execution, partnership management, global toolkit adaptation, claims development, packaging approvals, and healthcare professional (HCP) engagement. You will manage the end‑to‑end Emma’s Diary partnership, and lead activations to ensure strong consumer and professional awareness. Collaboration with cross‑functional teams, external agencies, and the global hub is critical to deliver best‑in‑class execution while maintaining compliance with regulatory standards.

How you’ll spend your day

• Develop and implement the annual brand plan for Sudocrem, aligned with business objectives and consumer insights
• Monitor brand performance and identify opportunities for growth and innovation
• Manage the end‑to‑end partnership with Emma’s Diary, including production and supply of samples, digital activations, and campaign execution
• Ensure accurate forecasting and timely delivery of samples and partnership marketing activities
• Work closely with the global hub to localize global campaign assets for the UK market, ensuring compliance, cultural relevance, and brand consistency
• Share local insights and performance feedback with global teams to inform future strategy and toolkit development
• Drive claims development and secure approvals through PAGB and Veeva systems
• Manage packaging updates and ensure compliance with regulatory and brand guidelines
• Develop and deliver educational materials and initiatives to increase awareness among healthcare professionals and pharmacy teams
• Support advocacy programmes to strengthen brand credibility in professional channels
• Oversee digital activations, including paid and organic social campaigns
• Manage agency relationships and monitor performance analytics to optimize campaigns
• Manage brand budgets, including PO raising, spend tracking, and invoice reconciliation
• Ensure compliance with internal processes and external regulatory requirements
• Monitor competitor activity and market trends to inform strategy
• Report on KPIs and ROI for all brand activities, leveraging analytics and insights teams

Your experience and qualifications

• Proven experience in brand management within consumer healthcare or FMCG sectors
• Strong understanding of marketing strategy, campaign execution, and digital channels
• Experience managing partnerships and cross‑functional projects
• Familiarity with regulatory processes (PAGB, Veeva) and claims development
• Excellent communication, project management, and analytical skills

Enjoy a more rewarding choice

We support our people through every stage of their journey with us. Our flexible reward platform puts you in control, empowering you to tailor your benefits to fit your lifestyle, priorities, and what matters most to you. With 25 days of annual leave that grows with your service, the flexibility to purchase additional days, and two dedicated volunteering days each year, your time off is truly yours to enjoy, recharge, and give back. We prioritise your health with private medical insurance, life assurance, critical illness cover and income protection.

Whether you’re growing your family or pursuing new adventures, our enhanced maternity and paternity leave, sabbaticals and hybrid working policies are here to support you through life’s most meaningful moments. Financial wellbeing matters too, which is why we offer an enhanced pension scheme, access to a discount store and free financial coaching through Bippit.

To help you grow with confidence, we offer a structured training and development programme tailored to your role and department, equipping you with the tools, knowledge and support you need to thrive.