Brand Manager - SMA

Nestlé; Crawley; Hybrid; GBP 42,000 - 50,000; Full time

Job summary

A leading global food company is seeking a passionate Brand Manager in Crawley to enhance brand performance. You will develop marketing strategies and work collaboratively with cross-functional teams in a hybrid work environment. The ideal candidate has a strong marketing background, proven leadership capability, and excellent analytical and project management skills. This full-time role offers a competitive salary of up to £50,000, flexible working options, and several benefits.

Benefits

Potential bonus

Generous pension scheme

12 additional flex days

2 paid volunteering days

Various other benefits

Qualifications

• Must have significant marketing experience, ideally as a Brand Manager or Assistant Brand Manager.
• Proven leadership capability and the ability to influence at senior levels.
• P&L management experience with financial analysis skills.

Responsibilities

• Deliver brand performance across multiple measures.
• Collaborate to develop brand strategy and three-year plans.
• Monitor industry and competitor activity.

Skills

Strong project management

Analytical skills

Team player

Creative thinking

Strong presentation skills

Influence senior levels

Job description

Position Snapshot

Nutrition
Brand Manager – SMA
Crawley (Hybrid in the office 2/3 times a week)
Salary up to £50,000 depending on experience + potential bonus + generous pension scheme + 12 additional flex days on top of 25 day holiday entitlement + 2 paid volunteering days + many other excellent benefits!

Position Summary

This is an opportunity to contribute to a well-established heritage brand, with strong awareness, that is stabilising after a period of decline and is now showing positive momentum. We have a winning formula, a unique and compelling consumer proposition and a great team. But we need you, you will report directly to the Marketing Manager and together we need to deliver a continuously innovative approach to communications, we have an ever-young audience, and we need to ensure our communications plan (media and creative) keeps up with their changing needs. Alongside strong communications experience, you will gain experience in I&R, ICP (Integrated Commercial Plans) and pricing analysis. As part of a smaller division, you will work closely with a cross‑functional team including CDT, finance, regulatory and medical to collaboratively grow this brand (top and bottom line). If you are ready to be a key voice in a team geared towards growing the brand and your career this opportunity is for you.

A day in the life of a Brand Manager

As the Brand Manager, you will be responsible for delivering brand performance across several measures. Brand marketing and Media planning will be a core element of your role as well as Digital Marketing.

• Collaborate with the Marketing Manager to develop a clear brand strategy and three‑year brand plans, ensuring all brand activities adhere to brand purpose & strategy.
• Develop a comprehensive understanding of UK&I Infant formula category including media, shopper, competition and consumer behaviour to identify marketing issues and opportunities.
• Closely monitor industry and competitor activity, to ensure plans are maintained and adapted in a constantly changing, competitive environment.
• Manage the I&R plan deployment through I2L (idea to launch).
• Maintain relationships with key media and creative partners. This will involve briefing and managing through the process of developing creator and creator like content. Keeping a critical eye on our always on media plans, recommending and executing continuous optimisation.
• Have and build a digital‑first mindset which is reflected in projects and plans.
• Ensure PFME is planned, managed, and evaluated effectively and efficiently.

What will make you successful?

To be successful in this role you will already have some fantastic marketing experience under your belt, ideally within a Brand Manager role previously or you are an Assistant Brand Manager looking for a step up. You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment. Acting as an ambassador for the brands, you will have strong project management and analytical skills. You will need to be highly organised, conscientious and a team player. Proactivity and enthusiasm are essential elements for this role as is proven leadership capability and creative thinking. You’ll also:

• Have the ability to influence at senior levels both internally and externally.
• Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders.
• Be capable of P&L management and financial analysis to improve portfolio profitability.
• Be able to run sizeable projects and work streams from concept to delivery.
• Experience in coordinating and participating in cross functional team.

What You Need To Know

This is a full‑time opportunity, but we are always open to discuss individual’s flexible working needs so please speak to us during the recruitment process on what this could look like. We will be considering applicants as they apply, so please don’t delay in submitting your application.

The closing date for this role is 28th November 2025.

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

At Nestlé, our values are rooted in respect – for our employees, our customers and our consumers. That’s why championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!