Brand Manager

The Retail Partnership Ltd; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading sports brand company is seeking an experienced Brand Manager for Reebok to develop and execute compelling brand initiatives across various sport categories. The ideal candidate will have a strong background in brand management, a passion for sports, and excellent collaboration skills. Key responsibilities include driving end-to-end campaigns and managing relationships with athletes and partners. If you're ready to make an impact in the sports industry, apply now.

Qualifications

• Experience in brand management, particularly in sports or fitness.
• Strong network within the sports industry and related sectors.
• Demonstrated success in launching products and executing campaigns.

Responsibilities

• Develop comprehensive brand strategies for key sport verticals.
• Drive campaigns from inception to execution.
• Cultivate relationships with athletes and sports partners.
• Collaborate with internal teams for marketing initiatives.
• Analyze consumer insights and market trends.

Skills

Brand management

Marketing

Strategic partnerships

Collaboration skills

Cultural insights translation

Project management

Consumer behaviour analysis

Education

Degree in Marketing, Business, or related field

Job description

We are seeking an innovative and experienced Brand Manager for Reebok to lead the development and execution of compelling brand initiatives across diverse sport categories. Are you passionate about sports, culture, and storytelling? Do you thrive in dynamic, fast-paced environments where your strategic vision can truly make an impact This is your opportunity to shape the future of Reebok, connecting cultural insights, athlete relationships, and consumer behaviour into authentic, high-impact campaigns that resonate worldwide.

Main Responsibilities

• Developing and implementing comprehensive brand strategies for key sport verticals such as training, running, basketball, and more, aligned with local market opportunities and cultural moments.
• Driving end-to-end campaigns from inception to execution, ensuring alignment with global brand narratives and regional consumer needs.
• Cultivating and managing relationships with athletes, ambassadors, and sports partners to enhance brand presence and credibility.
• Collaborating closely with internal teams - including Brand Experience, Consumer Connection, E-commerce, Sales, Merchandising, and Global teams - to activate powerful, integrated marketing initiatives.
• Analysing consumer insights, market trends, and product data to create relevant and engaging brand touchpoints across physical and digital spaces.
• Leading community and grassroots engagement efforts to build authentic local stories and movements.
• Engaging with retail partners and account teams to plan tailored activation strategies that maximise impact across channels and markets.
• Ensuring consistent global brand messaging while localising campaigns for markets across the UK and Europe.
• Managing projects involving creative, PR, and digital teams to deliver holistic multi-channel campaigns.

Person specifications and benefits

• Experienced in brand management, marketing, or strategic partnerships, ideally within sports, fitness, or related sectors.
• Strong network within the sports industry, with an understanding of the ecosystem from elite athletes to community-led initiatives.
• Skilled at translating cultural and consumer insights into impactful branding and marketing strategies.
• Demonstrated success in launching products, orchestrating brand moments, and executing multi-channel campaigns.
• Excellent collaboration skills, with experience working with Sales, Merchandising, E-commerce, and Global teams.
• Deep passion for sports, culture, and storytelling, paired with excellent communication, presentation, and organisational skills.
• Ability to manage multiple projects seamlessly and influence cross-functional teams.
• A proactive, innovative mindset with a can-do attitude.
• Preferred education and experience include a relevant degree in Marketing, Business, or a related field, alongside substantial experience in sports or lifestyle branding.

If you're ready to make an impact in the sports industry and bring dynamic stories to life, we invite you to apply now.