Brand Manager New Categories

DYSON; Oxford; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading technology company is seeking a Category Manager for New Beauty Categories & B2B. The role involves launching innovations in beauty, managing market forecasting, and developing B2B marketing strategies targeting professionals. The ideal candidate will have proven experience in beauty or consumer goods, strong commercial acumen, and a track record of successful product launches. This position is pivotal in connecting Dyson's innovations with industry professionals, enhancing brand presence through events and strategic planning.

Qualifications

• Proven experience in launching new innovation or categories within beauty or consumer goods.
• Experience working with B2B channels, preferably salons or distributors.
• Track record of leading product launches and go-to-market execution.
• Strong commercial skills in forecasting, P&L, and performance analysis.
• Success in activating brands at industry events.

Responsibilities

• Identify and validate opportunities to expand beauty portfolio.
• Develop launch plans for new beauty categories.
• Manage forecasting and performance tracking for new entries.
• Drive execution ensuring innovations reach users effectively.
• Engage industry leaders for standout Dyson experiences.

Skills

Launching new innovation

Experience with B2B channels

Strong commercial skills

Project management

Analytical capability

Relationship building

Creativity

Presentation skills

Adaptability

Job description

Summary

Salary : Competitive
Job Family : Marketing
Location : United Kingdom - London Oxford Street Demo Store

CATEGORY MANAGER - NEW BEAUTY CATEGORIES & B2B

About the role:

• Identify and validate opportunities to expand Dyson’s beauty portfolio, from market sizing and trends to competitor analysis.
• Develop launch and activation plans for new beauty categories—collaborating with local and global teams to tailor for GB&I.
• Manage forecasting, demand planning, and performance tracking for all new category entries.
• Drive cross-functional execution, ensuring that new innovations reach professional and end users effectively.
• Develop and execute the B2B product marketing strategy for beauty, targeting salons, stylists, and professional partners.
• Lead the planning and delivery of professional trade events (e.g. Salon International, Haircon): set objectives, manage budgets, oversee activations, and measure outcomes.
• Own business forecasting and trading plans collaborating with Global, Finance, Sales, and Supply Chain.
• Monitor results against KPIs and prepare clear performance reviews with actionable recommendations.
• Identify risks and opportunities, proposing corrective actions as needed.
• Plan and deliver impactful appearances at industry events, blending goals with experiential activations.
• Engage industry leaders, ambassadors, and partners to create standout Dyson experiences and demonstrations.
• Capture event learnings to optimise future strategy.

About you:

• Proven experience in launching new innovation or categories to the market within the beauty, professional, or consumer goods sectors.
• Experience working with B2B channels, preferably with salons, distributors, or other professional environments.
• Track record of leading product launches, including innovation and go-to-market execution.
• Strong commercial skills with experience owning forecasting, P&L, business cases, and performance analysis.
• Demonstrated success activating brands at major industry events or trade shows.
• Strategic thinking: Able to develop long-term category plans and translate insights into action.
• Project management: Skilled at leading cross-functional teams and managing complex launch timelines.
• Analytical capability: Confident using data to drive decisions—forecasting, sales, market trends.
• Relationship building: Excellent communication and stakeholder management, particularly with B2B partners and professional users.
• Creativity: Generates fresh go-to-market ideas and compelling, on-brand activation strategies.
• Presentation skills: Clear, persuasive communication for both internal and external audiences.
• Adaptability: Thrives under change, quickly adjusts plans in a fast-moving category.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Posted: 09 January 2026