Brand Manager - Grocery

Tesco UK; Digswell; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A significant grocery retailer is seeking an experienced Brand Manager to lead the development of their Own Brand portfolio within the Grocery category. This role focuses on identifying growth opportunities across food brands, collaborating with cross-functional teams to execute brand strategies, and managing the 6Ps of branding. Ideal candidates will have strong commercial acumen, previous brand leadership experience, and the ability to influence stakeholders effectively. The position allows for flexible working arrangements, supporting a balance between professional and personal commitments.

Benefits

Flexible working options

Inclusive recruitment process

Support for personal commitments

Qualifications

• Experience in leading brand management in a grocery category.
• Ability to work collaboratively across teams.
• Insight-driven with strong commercial acumen.

Responsibilities

• Develop and manage Own Brand portfolio across grocery.
• Collaborate with teams to execute brand strategies.
• Identify growth opportunities for food brands.
• Monitor market and customer metrics.

Skills

Brand leadership experience

Teamwork

Commercial understanding

Stakeholder management

Job description

We’re looking for an experienced Brand Manager to lead the development of our Own Brand portfolio within the Grocery category. In this role, you’ll identify and prioritise growth opportunities across our food brands, creating propositions that resonate with customers and deliver commercial success.

You’ll collaborate with cross-functional teams to execute our brand strategy and pipeline, managing all aspects of the 6Ps: Product, Packaging, Price, Place, People and Promotion. Your ability to translate data and customer insight into compelling brand propositions will be key to driving results.

This position is ideal for someone with strong commercial acumen, a passion for brand building and the ability to influence and work effectively with stakeholders.

Responsibilities

• Responsible for Own Brand Development across all tiers in my designated category.
• Work with cross-functional teams to lead the delivery of our brand strategic plans and pipelines across the 6Ps (Product, Packaging, Price, Place, People, Promotion) in my area.
• Developing and delivering the Own Brand Strategy across all Own Brand tiers (Tesco Finest, Tesco Core & Exclusively At Tesco brands) within the Grocery category, including Cooking Ingredients, Global Cuisines, Breakfast Cereals, Hot Beverages, Home Baking, Classic Grocery & World Foods.
• Identifying and prioritising opportunities for Own Brand development, building an Innovation Pipeline for the category, and aligning cross-functional & senior teams to deliver.
• Turning insight into action; developing and launching new compelling product concepts and propositions to unlock future growth.
• Briefing insight, design, and communication teams to bring propositions to life, ensuring consistent implementation of brand guidelines across all customer touch points.
• Developing strong relationships within cross-functional teams and with key senior stakeholders.
• Constantly monitoring the market and customer metrics in my area to proactively identify issues and opportunities for the brand.
• Sharing best practice, and ensuring all plans & pipelines are relevant and transferable to international markets across the Tesco Group.

Qualifications

• Previous Brand leadership experience.
• Teamwork & collaboration experience.
• Commercial understanding.
• Stakeholder management.

You might know us as a supermarket, technology company or even for our award‑winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.