Brand Manager

KFC Corporation; Woking; Hybrid; GBP 54,000 - 82,000; Full time

Job summary

A leading global restaurant brand seeks a Brand Manager in Woking to lead marketing campaigns and manage brand strategy in Germany. Responsibilities include developing creative calendars, overseeing agency partnerships, and supporting franchisees in market execution. The ideal candidate has strong experience in brand management, a deep understanding of consumer behavior, and a creative mindset. This role offers hybrid working, competitive salary, and a range of employee benefits.

Benefits

Company and performance-related bonus

Generous pension with up to 11% contribution

Private healthcare with family cover options

25 days annual holiday allowance

Wellbeing reimbursement fund

Qualifications

• 4–6+ years in brand management or consumer marketing.
• Experience managing end-to-end campaigns and external agencies.
• Strong cultural understanding of Germany.

Responsibilities

• Lead key national campaigns from defining phase to execution.
• Develop the annual brand calendar and manage creative agencies.
• Support franchisees with local store marketing and activation planning.

Skills

Brand management

Consumer marketing

Creative thinking

Commercial judgment

Collaborative working

Job description

YUM! was born and raised in California and has been around since 1962. We went from selling everyone’s favourite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. That’s right… YUM! has 8,200+ restaurants in over 32 countries around the world, with offices in the U.S., Canada, UK, India, Australia, and Singapore.

In our region (ONEUROPE), we are in the UK, Spain, Finland, The Netherlands, Romania, Cyprus, Greece, Croatia, Serbia and Sweden. And we don’t plan to stop there!

We’re not only the largest Mexican‑inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We’re a company that celebrates and advocates for different, has bold self‑expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

And all of that comes with fun, year‑round events like holiday and cultural festivities, development opportunities you can take advantage of from anywhere you are, and random recharge days – just to name a few. We truly believe that where you work matters and taking care of our employees matters as much to us as taking care of our fans.

At YUM!, we’re the New Kids, the Cultural Rebels growing fast across Europe! Are you up for to be part of this? Learn more about the role below.

Salary Range £54,106.00 to £81,159.00 annually + bonus eligibility (8% of Annual Salary) + benefits (See below)

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job‑related factors.

Who are Yum!?

YUM! is one of the 3 brands operated by our parent company Yum! along with Pizza Hut and KFC. We are the world’s largest restaurant group.

Yum! isn’t your average Fortune 250 company. We like to do things a little differently. From our world‑famous culture of fun and recognition to our focus on your career potential.

At YUM!, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

YUM! is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

YUM! is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

Responsibilities

We aren’t looking for candidates. We are looking for a marketing rebel, who has a unique combination of strong creative thinking and a commercial mindset, with a restless drive to grow brand awareness. We want someone who not only LOVES tacos but has a real passion for marketing and delivering winning results. We are seeking the right person, a broad leader with a growth mindset to pave the future for YUM!.

You will report directly to our CMO of UK & Europe who will be there to champion and coach you to success. At YUM! HQ, we are a tight band of cultural rebels here to make an impact, we operate a fairly flat structure and you will have visibility and access to everyone from our General Manager all the way through to our global YUM! International Leaders who will be on hand to support and champion your work and career growth. We also need people who are comfortable working in a more entrepreneurial “start‑up” environment. This will require you to think strategically and commercially at times but also be prepared to roll up your sleeves and get stuck into the execution phase for key projects.

Through listening, learning, focusing on the right things and rapid prototyping, you will lead the team to get to market quickly with new ideas. You will validate and evolve programs, scaling what works across the system. Thinking like a start‑up with the leadership of a winning brand is an extremely powerful advantage, and you will be part of a lean, innovative group that is shaking up the industry.

The Brand Manager will shape and grow YUM!’s brand and commercial success in Germany. This role is responsible for working and developing the marketing calendar to deliver culturally resonant creative work and will work closely with the EU Marketing Team to support franchisees with market activation.

You will be the German consumer voice within the Europe Marketing organisation and will partner with cross‑functional teams to ensure consistent, high‑impact brand execution.

The Day‑to‑Day:

Be the strategic and commercial business owner to deliver a marketing strategy that super‑charges our retail footfall to our restaurants and grows our brand perception:

You will lead key national campaigns from defining phase to execution to create big ideas that will scale the fame of the brand over time

You will have the opportunity to work on below and above‑the‑line campaigns, managing creative agency partners and influencing stakeholders. From TV to POS, we’re looking for someone who wants accountability and can manage the full marketing mix.

Calendar & Creative Development

Develop the annual brand calendar with support from the EU Marketing Team, locally relevant creative execution across all channels for the German market.

Manage creative, media and digital agencies to deliver high‑quality, culturally relevant work.

Leverage and adopt global/regional campaigns when appropriate

Create and manage the annual marketing budget

• Bring deep understanding of German culture and consumer behaviour to shape brand strategy.

Identify and champion market opportunities across product, messaging and activation.

Support franchisees with local store marketing, new store openings and activation planning.

Develop marketing toolkits, guidance and assets to enable strong local execution.

Elevate YUM!’s digital presence in collaboration with digital and social teams.

Ensure seamless brand experience across touchpoints, including delivery and in‑store.

Cross‑Functional Collaboration

Partner with Operations, Development, Supply Chain and Technology to ensure integrated market delivery.

Participate in cross‑functional squads for campaign and product execution.

Qualifications

Is this you?

4–6+ years in brand management or consumer marketing.

Experience managing end‑to‑end campaigns and external agencies.

Strong cultural understanding of Germany.

Creative thinker with strong commercial judgement.

Collaborative, energetic and comfortable working across markets.

Work‑Hard, Play‑Hard:

Company and performance‑related bonus

Generous pension with up to 11% company contribution

Private healthcare with the option to increase to include family cover

Annual holiday allowance starts at 25 days with the option to buy or sell up to 5 extra days per year. After 5 years’ service, annual holiday allowance increases to 30 days

Competitive parental leave and flexible return to work options

Wellbeing Reimbursement - A fund to claim back costs throughout the year that support your well‑being such as vitamins subscriptions, language lessons, gym membership

Flexible and Voluntary benefits including Dental Insurance, Health Screening and Gym Discounts

Job Info

• Job Identification 4664
• Posting Date 01/20/2026, 10:27 AM
• Job Schedule Full time
• Locations Woking, Surrey, United Kingdom (Hybrid)