Brand Manager

Colgate-Palmolive Company; Old Woking; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading consumer products company in the UK is seeking a Professional Brand Manager to lead key oral care strategies across Northern Europe. This role focuses on market leadership and strategic growth, ensuring product advocacy among dental professionals. Ideal candidates will have a relevant degree and strong commercial acumen. The position offers the chance to influence market dynamics and drive product innovation in a collaborative environment.

Qualifications

• Strong foundation in oral health or life sciences is essential.
• Previous experience in dental or healthcare marketing is a plus.
• Track record of data-driven decision making required.

Responsibilities

• Own the annual brand plan and execute high-impact initiatives.
• Develop and execute brand plans with consensus across partners.
• Lead progression of NPD projects and local launch plans.
• Manage advertising and promotions budget for ROI.

Skills

Commercial and analytical skills

Networking skills

Communication skills

Team player

Education

Bachelor's degree

Job description

About Colgate‑Palmolive

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate‑Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals.

Position Details

No Relocation Assistance Offered

Job Number: 170550

Location: Woking, UK

Team: Professional Marketing, Customer Experience

Reporting to: Group Brand Manager, Northern Europe

About the Role

We are seeking an enthusiastic, strategic, and collaborative Professional Brand Manager to lead our key therapeutic and consumer toothpaste portfolio across the Northern Europe Hub (UK, Ireland, Sweden, Denmark, Norway, Finland). This role is an opportunity to become a category expert and influencer, shaping professional recommendation and market growth for essential oral care products.

Key focus areas:

• Drive market leadership: KPI management including market share growth, net sales, margin, and professional recommendation objectives.
• Professional advocacy: grow awareness and understanding of product benefits among dental professionals to inspire chairside recommendation.
• Strategic growth: partner with European teams to assess opportunities, build a 5‑year innovation pipeline, and expand market demand.
• External influence: liaise with and influence key external collaborators and KOLs to build brand advocacy.
• Go‑to‑market ownership: lead end‑to‑end commercialization and go‑to‑market strategy for all new product launches across Northern Europe.

Key Responsibilities

• Own the annual brand plan and execute high‑impact initiatives that drive commercial success.
• Develop and execute the annual brand plan with consensus across internal partners.
• Create and implement targeted initiatives to drive volume and net sales growth.
• Serve as primary communication point for the portfolio, developing training and detailing materials for internal teams.
• Lead progression of NPD projects with the EU team and spearhead local launch plans.
• Collaborate with the N. Europe Professional Group Brand Manager and external agencies to identify market expansion opportunities.
• Strategically manage the advertising and promotions budget for maximum ROI.
• Partner with Scientific Affairs to lead comprehensive product training for Oral Care Consultants.
• Provide timely and transparent communication on brand opportunities and challenges to the Group Brand Manager.

Qualifications & Experience

• Bachelor's degree highly valued.
• Previous experience in dental, healthcare, pharmaceutical marketing, or consumer health is a plus.
• Solid foundation in basic (oral) health or life sciences is essential.
• Highly competent commercial and analytical skills with a track record of data‑driven decision making.
• Confident and compelling presence that builds trust and respect with diverse teams and external professionals.
• Inquisitive, proactive, true team player who motivates others.
• Exceptional networking skills; strategic vision to balance short‑term and long‑term goals.
• Clear, concise communication with various audiences.
• Demonstrates flexibility and confidence when managing change.

Commitment to Inclusion

Our journey begins with developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world. We foster an inclusive environment where everyone feels a true sense of belonging.

Equal Opportunity Employer

Colgate is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.