Brand Manager

Allied Vehicles Ltd; Glasgow; On-site; GBP 40,000; Full time

Job summary

A leading vehicle manufacturing company in Glasgow is seeking a Brand Manager to lead marketing campaigns. You will manage strategies that drive growth, work closely with teams, and oversee promotional activities. The ideal candidate holds a degree in Marketing, has excellent organisational skills, and previous management experience in a marketing environment. You will also mentor team members and ensure brand engagement across channels. This role offers a competitive salary of £40k per annum and generous benefits.

Benefits

25 days holiday plus bank holidays

Annual profit share

Annual salary reviews

24/7 virtual GP services

Industry-leading perks and discounts

Free staff parking

On-site cafeteria

Cycle-to-work scheme

Learning opportunities

Long-service awards program

Qualifications

• Excellent organisational, strategic and time management skills.
• Previous experience in management within a demanding marketing environment.
• Strong copywriting and proofing skills.

Responsibilities

• Devise and implement communications to drive awareness and engagement.
• Manage web presence with current and relevant product information.
• Oversee design and production of promotional materials.
• Plan and oversee promotional events and exhibitions.
• Manage and mentor direct reports.

Skills

Organisational skills

Strategic thinking

Time management

Copywriting skills

Confidence in reporting

Education

Degree in Marketing or Communications

Job description

Brand Manager

At Allied Vehicles we design, develop, and manufacture a wide range of specialist vehicles, including wheelchair accessible vehicles, taxis, and minibuses.

We are a driven, high performance, family business that achieves our goals through engaging our people and maximizing opportunities.

Our commitment to quality and innovation has made us a trusted name in the industry and we seek enthusiastic and dedicated individuals to join our team.

We are now recruiting for a Brand Manager to join our Marketing team.

You will be responsible in leading end-to-end marketing campaigns that drive growth and strengthen our brand. You’ll combine strategic thinking with hands-on delivery, managing lead generation, brand development, and impactful product promotions. Working closely with sales, operations, and engineering teams, you’ll bring creativity and commercial insight to every project. This role includes managing one direct report and key external partners to support business success.

Hours of work are Monday to Friday, 9am – 5pm with the starting salary of £40k per annum, dependent on experience.

This position provides an excellent opportunity to become part of a forward-thinking and dedicated company.

Why Join Us?

• Generous Annual Leave : Enjoy 25 days of holiday, plus 8 bank holidays.
• Financial Security : Access our group life scheme and annual profit share.
• Competitive Growth : Annual salary reviews to ensure you're rewarded for your contributions.
• 24 / 7 Health Support : GP24 by HealthHero provides virtual GP services and second opinions for you and your family, 24 / 7 / 365.
• Benefits package : Enjoy industry-leading perks and discounts at your fingertips plus a holiday purchase scheme and EV leasing through OctopusEV.
• Convenient On-Site Facilities : Free staff parking and an on-site cafeteria for your convenience.
• Sustainable Travel : Save on your commute with our cycle‑to‑work scheme.
• Continuous Development : Frequent learning opportunities to help you grow professionally.
• Exclusive Discounts : Take advantage of after‑sales discounts for yourself, friends, and family.
• Recognition and Rewards : Celebrate your success with our company values and long‑service awards program.

Responsibilities

• To devise and implement a range of communications to drive awareness, engagement and sales leads, across a range of channels for both B2B and B2C markets.
• To manage web presence to include current, accurate and relevant information on our products and services.
• To manage the design and production of promotional materials such as web and social media content, email campaigns, product collateral and direct mail.
• Plan and oversee promotional events, road shows and exhibitions, working closely with our Events Manager around venues, logistics and promotional materials.
• Manage and mentor direct reports and work as an effective team member, contributing to the overall efforts of the department, including the coordination of work programmes for relevant colleagues and external suppliers.
• Research and analyse market trends and competitors and propose appropriate actions.

Qualifications

• A degree in Marketing, Communications or relevant subject.
• Excellent organisational, strategic and time management skills.
• Previous experience in management within a demanding marketing environment.
• Strong copywriting and proofing skills.
• Confidence in reporting ideas and findings to senior management and key stakeholders.

Previous experience managing budgets in a marketing environment would be advantageous but is not essential.

We are an Equal Opportunities employer and encourage applications from all members of the community. We are committed to the disability confident initiative, and creating an inclusive workplace where all individuals, regardless of disability, have the opportunity to thrive. We encourage applications from candidates with disabilities and will make reasonable adjustments where required to support you through the recruitment process and beyond. We will offer a guaranteed interview to any applicant who considers themselves to be disabled, and who meets the requirements for the post.

We appreciate all applications, but only shortlisted candidates will be contacted for an interview. Thank you for considering Allied Vehicles as your potential employer. We look forward to reviewing your application.