Brand Manager

Allied Vehicles Group; Glasgow; On-site; GBP 60,000 - 80,000; Full time

Job summary

A premier vehicle manufacturer in Glasgow seeks a Brand Manager to lead marketing campaigns that drive growth and elevate the brand. The ideal candidate will collaborate with various teams to implement impactful strategies, manage promotional materials, and generate leads. This on-site role offers a starting salary of £40k per annum along with generous annual leave, health support services, and opportunities for continuous professional development. We welcome diverse applicants to join our inclusive workplace.

Benefits

25 days of holiday plus 8 bank holidays

Group life scheme and annual profit share

Annual salary reviews

24/7 health support services

Industry-leading perks and discounts

Free staff parking

On-site cafeteria

Cycle-to-work scheme

Frequent learning opportunities

After-sales discounts for family and friends

Long-service awards program

Qualifications

• Excellent organisational and time management skills are essential.
• Management experience in a demanding marketing environment required.
• Strong copywriting and proofing skills needed.

Responsibilities

• Devise and implement communications to drive awareness and leads.
• Manage web presence for accurate product information.
• Oversee promotional materials and events.
• Research and analyse market trends.

Skills

Organisational skills

Strategic thinking

Time management

Copywriting skills

Reporting confidence

Education

Degree in Marketing or Communications

Job description

At Allied Vehicles we design, develop, and manufacture a wide range of specialist vehicles, including wheelchair accessible vehicles, taxis, and minibuses. We are a driven, high performance, family business that achieves our goals through engaging our people and maximising opportunities. Our commitment to quality and innovation us a trusted name in the industry and we seek enthusiastic and dedicated individuals to join our team.

Brand Manager

You will be responsible in leading end-to-end marketing campaigns that drive growth and strengthen our brand. You’ll combine strategic thinking with hands-on delivery, managing lead generation, brand development, and impactful product promotions. Working closely with sales, operations, and engineering teams, you’ll bring creativity and commercial insight to every project. This role includes managing one direct report and key external partners to support business success.

Hours of work are Monday to Friday, 9am - 5pm, based fully on-site with the starting salary of £40k per annum, dependent on experience.

Why Join Us?

• Generous Annual Leave: Enjoy 25 days of holiday, plus 8 bank holidays.
• Financial Security: Access our group life scheme and annual profit share.
• Competitive Growth: Annual salary reviews to ensure you're rewarded for your contributions.
• 24/7 Health Support: GP24 by HealthHero provides virtual GP services and second opinions for you and your family, 24/7/365.
• Benefits package: Enjoy industry-leading perks and discounts at your fingertips plus a holiday purchase scheme and EV leasing through OctopusEV.
• Convenient On-Site Facilities: Free staff parking and an on-site cafeteria for your convenience.
• Sustainable Travel: Save on your commute with our cycle-to-work scheme.
• Continuous Development: Frequent learning opportunities to help you grow professionally.
• Exclusive Discounts: Take advantage of after-sales discounts for yourself, friends, and family.
• Recognition and Rewards: Celebrate your success with our company values and long-service awards program.

The Main Duties Of The Role Are

• To devise and implement a range of communications to drive awareness, engagement and sales leads, across a range of channels for both B2B and B2C markets.
• To manage web presence to include current, accurate and relevant information on our products and services.
• To manage the design and production of promotional materials such as web and social media content, email campaigns, product collateral and direct mail.
• Plan and oversee promotional events, road shows and exhibitions, working closely with our Events Manager around venues, logistics and promotional materials.
• Manage and mentor direct reports and work as an effective team member, contributing to the overall efforts of the department, including the coordination of work programmes for relevant colleagues and external suppliers.
• Research and analyse market trends and competitors and propose appropriate actions.

To Be Effective In This Role, You Will Have

• A degree in Marketing, Communications or relevant subject.
• Excellent organisational, strategic and time management skills.
• Previous experience in management within a demanding marketing environment.
• Strong copywriting and proofing skills.
• Confidence in reporting ideas and findings to senior management and key stakeholders.

Previous experience managing budgets in a marketing environment would be advantageous but is not essential.

We are an Equal Opportunities employer and encourage applications from all members of the community. We are committed to the disability confident initiative, and creating an inclusive workplace where all individuals, regardless of disability, have the opportunity to thrive. We encourage applications from candidates with disabilities and will make reasonable adjustments where required to support you through the recruitment process and beyond. We will offer a guaranteed interview to any applicant who considers themselves to be disabled, and who meets the requirements for the post.

We appreciate all applications, but only shortlisted candidates will be contacted for an interview. Thank you for considering Allied Vehicles as your potential employer. We look forward to reviewing your application.

• NO AGENCIES PLEASE***