Brand Manager

FMCG executive network; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading FMCG company is hiring for a UK Brand Manager to enhance brand performance across retail and online channels in London. This role involves activating brand strategies, leading product launches, and optimizing marketing spend for measurable impact. Ideal candidates will possess solid FMCG marketing experience and have strong brand expertise, embracing creativity and accountability. The position allows for a hybrid working model, contributing to both in-store and online brand presence.

Qualifications

• Solid FMCG marketing experience with strong brand, shopper and portfolio expertise.
• Confident communicator who can influence both internally and externally.
• Proactive, delivery-focused individual passionate about food and brands.

Responsibilities

• Own UK brand and shopper activation across in-store and online channels.
• Lead NPD & EPD launches, including packaging design and campaign development.
• Support the delivery of the annual brand plans.

Skills

FMCG marketing experience

Brand and shopper expertise

Creative problem solving

Strong communication skills

Job description

We're hiring: UK Brand Manager (Gü)

Shepherd's Bush (hybrid) | Reporting to: Global Marketing Manager

At Gü, we don't just make desserts — we build brands people truly love. We're now looking for a UK Brand Manager to lead the performance of our iconic range in the UK market and play a pivotal role in shaping our brand, shopper and portfolio strategy across retail and online channels.

This is a hands‑on, high‑impact role at the heart of the business, working closely with Sales, Category, Innovation and Marketing teams to deliver standout brand experiences and strong commercial results.

What you’ll be doing

• Owning UK brand and shopper activation across in‑store and online channels
• Leading NPD & EPD launches, including packaging design, 360 campaign development and post‑launch reviews
• Supporting the delivery and creation of the annual brand plans
• Leading our Online Shopper growth agenda from strategy to evaluation
• Leading retailer sell‑ins in partnership with Sales and Category teams
• Managing packaging projects, from artwork development to delivery
• Optimising the UK product portfolio, spotting growth opportunities through insight and data
• Tracking competitors, category and shopper trends — and turning insight into action
• Managing and tracking UK marketing spend, ensuring investment delivers results

We’re looking for someone who

• Has solid FMCG marketing experience with strong brand, shopper and portfolio expertise
• Is a confident, empathetic communicator who can influence internally and externally
• Thinks creatively, solves problems and thrives in fast‑paced environments
• Is proactive, delivery‑focused and genuinely passionate about food and brands

You’ll thrive here if you’re

• Pioneering — curious about trends, insights and innovation
• Accountable — owning outcomes and delivering measurable impact
• Coll…