Brand & Content Manager

Richemont; London; On-site; GBP 55,000 - 75,000; Full time

Job summary

A luxury brand is seeking a passionate and experienced Brand & Content Manager in London. This role involves being a guardian of the brand, developing content strategies, and overseeing creative projects. Candidates should have strong luxury brand knowledge and project management experience. Join us to make an impact in a dynamic team environment.

Qualifications

• Strong understanding of luxury brand and content.
• Proven ability to develop and execute successful content strategies.
• Experience managing creative projects and working with creative teams.

Responsibilities

• Define, maintain, and evolve brand guidelines.
• Develop compelling brand stories and narratives.
• Oversee the production of high-quality photo and video shoots.

Skills

Luxury brand knowledge

Creative project management

Excellent writing and editing

Analytical skills

Communication skills

Job description

Overview

Purdey is seeking a passionate and experienced Brand & Content Manager to join our dynamic team. In this role, you will be a key guardian of the Purdey brand, responsible for crafting and executing content strategies that elevate our brand, engage our discerning audience, and drive business growth.

Responsibilities

• Brand Guardian: Define, maintain, and evolve brand guidelines, ensuring consistent brand representation across all channels.

• Brand Guardian: Monitor brand usage across all platforms and address any inconsistencies to uphold the brand's integrity.

• Content Strategist: Develop compelling brand stories and narratives, identify key content pillars, and build and manage the content calendar.

• Content Strategist: Work alongside PR, Media, and E-commerce teams to plan content distribution across various channels, ensuring a cohesive and impactful brand presence.

• Content Creator & Producer: Oversee the production of high-quality photo and video shoots, manage ad-hoc content needs, and lead the planning of the annual Purdey Post print edition.

• Content Creator & Producer: This includes managing casting, logistics, and post-production, ensuring projects are delivered on time and within budget.

• Collaborator & Communicator: Liaise with internal teams to ensure aligned messaging, collaborate with other departments to streamline content creation, and manage freelancers.

• Collaborator & Communicator: Support teams in identifying strategic partnerships with other luxury brands, influencers, or organizations to expand Purdey's reach and influence.

• Performance Analyst: Measure content performance, monitor industry trends, and use data to inform content strategy and brand messaging.

• Performance Analyst: Use market research and data analysis to identify opportunities for improvement and innovation in Purdey's content strategy.

• Project Manager: Manage budgets, invoices, and communications for key projects, including the re-launch of the Purdey Shooting Grounds.

• Project Manager: This involves coordinating usage rights and legal approvals in collaboration with the legal department to ensure compliance and protect the brand's interests.

Experience and Qualifications

• Strong understanding of luxury brand and content

• Excellent writing, editing, and communication skills

• Proven ability to develop and execute successful content strategies

• Experience managing creative projects and working with creative teams

• Strong analytical and problem-solving skills

• Ability to work independently and as part of a team

• Knowledge of digital marketing channels and best practices

• Budget management skills

Our Group Values

• We value freedom, collegiality, loyalty, and solidarity

• We foster empathy, curiosity, courage, humility, and integrity

• We care for the world we live in

Our Recruitment Journey

We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:

• Initial screening call with Richemont Talent Team

• Interview with the Hiring Manager

• Interview with HR Director