Brand Associate - DTC Marketing (6-months contract)

Rhian_Convatec; Runcorn; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A global medical solutions company in Runcorn is seeking a Brand Associate for a 6-month contract to support DTC marketing efforts. The role involves managing marketing campaigns, social media activities, and logistics for events. Candidates should have at least 1 year of DTC marketing experience, strong communication skills, and proficiency in MS Office and Adobe. The position allows for hybrid work, requiring 2 days a week in the office. Competitive salary package offered.

Qualifications

• 1+ year experience of DTC marketing, ideally in a healthcare setting.
• High level of competency with MS Office, Adobe, Optimizely, and Canva.
• Excellent communication skills & ability to collaborate with many different internal & external stakeholders.

Responsibilities

• Support the development & deployment of the DTC Marketing Plan.
• Manage Organic Social Media in collaboration with the digital agency.
• Handle logistics for DTC events including bookings and catering.

Skills

DTC marketing experience

MS Office proficiency

Adobe skill

Optimizely proficiency

Canva skill

Collaboration skills

Communication skills

Education

Marketing qualifications

Job description

About Convatec

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit http://www.convatecgroup.com

This is a key position within Ostomy Care UKI, supporting the Senior Brand Manager, DTC marketing. The role will be responsible for much of the deployment of DTC Marketing campaigns, with leadership of Organic Social Media, working closely with the digital management agency to track performance. Occasional campaign development & delivery will also form part of this role. The Brand Associate is responsible for logistics associated with DTC events, such as patient days ie. identifying suitable venues, negotiating costs & terms in line with Convatec SOPs.

The Brand Associate will closely liaise with key stakeholders across the business, whether that be within CIC, Care Teams, Digital leads, or IT / Data Managers. This role therefore requires strong collaboration & communication skills, working with both internal & external stakeholders, such as associated agencies & event providers.

Digital marketing proficiency is critical to this role, especially fluency with social media platforms. The Brand Associate must be able to manage MRL & MedCompli submissions for DTC activity & will also carry a support role to the marketing team, raising all PRs, tracking them through to PO & payment. They are considered an SME for PRs, POs & following-up invoices.

This role will also work closely with the Sampling Service in NDC to ensure that the right materials are available, whilst managing spend & continuously exploring cost‑effective solutions.

Success will be demonstrated via key metrics linked to marketing effectiveness (lead gen & brand awareness), commercial gain (NCS) & ROI.

This role reports to the Marketing Director, Ostomy Care, UKI.

Contract Length

This is for a 6‑month contract.

Key Responsibilities

• Support the development & deployment of the DTC Marketing Plan
• Development of specific campaigns, under the stewardship of the Senior Brand Manager, DTC
• Organic Social Media Management, working in collaboration with the digital management agency
• Performing due diligence on the requested RFDs to enable targeted BOFU marketing initiatives
• Key partner in the development & deployment of the Convatec x C‑UK patient days, with specific responsibility for logistics (bookings, catering, equipment etc.)
• Raising PRs, tracking POs, and point of contact for queries
• SME in MRL with responsibility for MRL submissions for DTC
• Responsibility for associated Medcompli submissions for DTC activity
• Responsible for ensuring the Sampling Service (NDC) is well equipped with materials to ensure smooth delivery of samples & engaging content, whilst monitoring cost & cost efficiency of items
• Ad‑hoc support of the Marketing Director / Snr Commercial Director

Skills & Experience

• 1+ year experience of DTC marketing, ideally in a healthcare setting
• High level of competency with MS Office, Adobe, Optimizely, and Canva
• Excellent communication skills & ability to collaborate with many different internal & external stakeholders
• Can‑do attitude with the ability to multitask
• Marketing qualifications preferred, but not essential

Principal Contacts & Purpose of Contact

Internal:

• Marketing Team – collaboration & engagement
• Clinical Team – collaboration & engagement with key DTC projects
• CIC & Customer Care – key contact to ensure awareness of campaigns to drive sign‑ups & support with ongoing implementation, plus review of performance analytics

External:

• Agencies eg. Digital Management & Creative Agencies

Travel Requirements

Occasional requirement to stay away from home for the night, for example, BU meetings, team meetings.

Working Conditions

Hybrid working with 2 days per week in the office driven by business requirements as Convatec has a flexible approach to office working.

Special Factors

None

At Convatec, we're pioneering trusted medical solutions to improve the lives we touch. If you're ready to make a real impact, apply today and help us bring our Forever Caring promise to life.

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Equal Opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

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