B2B Sales Manager

Expedia, Inc.; City of Westminster; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A high-growth consumer electronics distributor is seeking a Senior B2B Sales Manager to own the UK B2B channel. This role involves building long-term partnerships with national resellers and strategic negotiation. The ideal candidate will have over 5 years of relevant B2B sales experience and be comfortable with travel. The compensation package includes a competitive OTE of £70-90k in Year 1, with potential to exceed £100k in Year 2, alongside growth opportunities leading to Head of Sales.

Benefits

Competitive OTE package

Direct reporting to Founders

Opportunity for equity discussions

Work with leading brands

Dynamic small team environment

Qualifications

• 5+ years of experience in B2B sales in relevant fields.
• Known channel network across UK resellers and education sectors.
• Ability to negotiate pricing and marketing funds.

Responsibilities

• Take full ownership of the UK B2B channel.
• Negotiate pricing, margins, and exclusivity deals.
• Work closely with founders on business strategy.

Skills

B2B sales experience

Channel network across UK resellers

Negotiation skills

Experience in consumer electronics

Strategic thinking

Job description

Senior B2B Sales Manager: Consumer Electronics Distribution – Home-Based, UK-wide (regular travel). £70‑90 k OTE Year 1 (70/30 split) | £100 k+ realistic Year 2.

We are a high‑growth, founder‑led consumer electronics distributor with an exciting mixed portfolio of audio brands, mobile accessories, smart home devices and fast‑moving tech gadgets. To accelerate our UK expansion, the founders are personally hiring a proven Senior B2B Sales Manager who will own and build our reseller & commercial channel from its early foundations into a multi‑million‑pound powerhouse, and eventually lead the team we build around you. This is a genuine ground‑floor leadership opportunity for a heavy‑hitting sales operator who still loves to hunt.

Your mission

• Take full ownership of the UK B2B channel (independent and national resellers, IT/AV integrators, education procurement frameworks, public sector, hospitality groups and corporate end‑users) and win and develop high‑value, long‑term partnerships, from first meeting to signed trading agreements and joint growth plans.
• Negotiate pricing, margins, rebates, marketing funds and exclusivity deals.
• Work hand‑in‑hand with the founders on strategy, vendor relationships and new brand partnerships.
• Lay the foundations for the future UK sales team (this role will naturally evolve into Head of Sales / Sales Director as we grow).

You

• Experience in B2B sales (5+ years) in consumer electronics, IT distribution, AV or related fields.
• Existing channel network across UK resellers, education, public sector or hospitality (and/or other B2B channels).
• Experience working for a distributor or reseller – commercial, strategic and hands‑on, happy to carry a bag while shaping the bigger picture.
• Based in the UK, full driving licence, comfortable with travel.

What you get

• £70‑90 k realistic OTE Year 1 (70/30 base/commission), £100 k+ Year 2, genuinely uncapped.
• Direct reporting line to the Founders and a clear path to Head of Sales/equity discussion as we scale.
• Work with some of the hottest and fastest‑growing brands in audio & consumer tech.
• A small, high‑performance team that moves fast and celebrates wins.
• A real legacy story – not very often do you get the opportunity to start from the ground up.