B2B Product Marketing Manager — Aviation Growth

Michael Page (UK); Birmingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

A transport industry leader in Birmingham is seeking a Product Marketing Manager to lead end-to-end marketing and go-to-market strategies. The ideal candidate will have a strong background in B2B marketing, excellent analytical and communication skills, and a proven ability to develop and execute effective marketing strategies. This permanent position offers a competitive salary and a collaborative work environment with opportunities for career growth.

Benefits

Competitive salary

Opportunity in aviation sector

Career growth potential

Collaborative work environment

Comprehensive benefits package

Qualifications

• Experience within B2B Marketing.
• Proficiency in developing and executing marketing strategies.
• Knowledge of product positioning and branding techniques.

Responsibilities

• Develop and implement marketing strategies for products.
• Collaborate with teams to align marketing with business objectives.
• Conduct market research to identify trends and customer needs.
• Create compelling marketing content for product launches.
• Monitor and analyse marketing performance metrics.
• Develop and manage budgets for marketing projects.
• Provide marketing support to the sales team.
• Ensure brand messaging consistency across channels.
• Manage a Marketing Executive.

Skills

B2B Marketing

Analytical skills

Communication skills

Collaboration skills

Digital marketing tools

Product positioning

Education

Background in marketing, business, or related field

Job description

A transport industry leader in Birmingham is seeking a Product Marketing Manager to lead end-to-end marketing and go-to-market strategies. The ideal candidate will have a strong background in B2B marketing, excellent analytical and communication skills, and a proven ability to develop and execute effective marketing strategies. This permanent position offers a competitive salary and a collaborative work environment with opportunities for career growth.