B2B Marketing Executive & Demand Gen & SEO

DNA Recruit; Luton; On-site; GBP 30,000 - 40,000; Full time

Job summary

A technology-led B2B business in Luton is seeking a Marketing Executive to drive demand generation and enhance pipeline growth. The ideal candidate will have experience in a B2B digital marketing environment, proficiency with HubSpot and Google Analytics, and strong communication and project management skills. Responsibilities include executing multi-channel marketing activities, managing PPC campaigns, supporting SEO initiatives, and collaborating with sales teams. This role offers the opportunity to work in a fast-paced, dynamic marketing environment.

Qualifications

• Experience in a B2B digital marketing environment.
• Proficiency with HubSpot and Google Analytics.
• Strong communication and project management skills.
• Ability to work in a fast-paced, dynamic marketing environment.

Responsibilities

• Execute multi-channel marketing activities to generate demand and grow the sales pipeline.
• Manage PPC campaigns and monitor performance.
• Support SEO initiatives to improve organic visibility.
• Collaborate with sales and marketing teams to align campaigns and messaging.
• Use HubSpot for campaign management, lead scoring, and reporting.
• Analyse marketing data using Google Analytics to optimise campaigns.

Skills

B2B digital marketing experience

HubSpot proficiency

Google Analytics proficiency

Strong communication skills

Project management skills

Job description

Overview

A technology-led B2B business in Luton is seeking a Marketing Executive to drive demand generation and enhance pipeline growth.

Responsibilities

• Execute multi-channel marketing activities to generate demand and grow the sales pipeline.
• Manage PPC campaigns and monitor performance.
• Support SEO initiatives to improve organic visibility.
• Collaborate with sales and marketing teams to align campaigns and messaging.
• Use HubSpot for campaign management, lead scoring, and reporting.
• Analyse marketing data using Google Analytics to optimise campaigns.

Qualifications

• Experience in a B2B digital marketing environment.
• Proficiency with HubSpot and Google Analytics.
• Strong communication and project management skills.
• Ability to work in a fast-paced, dynamic marketing environment.