Audience Growth Lead - Fan Data & Segmentation

Warner Music Group; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading music company is seeking a Manager, Audience Integration to shape audience strategies by transforming fan data into actionable insights. This role involves collaborating with various teams to ensure effective targeting and segmentation of audiences, enhancing marketing campaigns across the EMEA region. Ideal candidates should have 2-3 years of relevant experience in data-driven marketing and a passion for music.

Qualifications

• 2-3 years’ experience in audience management, CRM, or data-driven marketing roles.
• Hands-on experience with customer data platforms and CRM systems.
• Strong analytical skills and comfortable using analytics tools.

Responsibilities

• Build and maintain fan segments to enable precise targeting.
• Partner with teams to deliver targeted campaigns across channels.
• Analyze audience performance across campaigns to improve efficiency.

Skills

Audience management

CRM

Data-driven marketing

Analytical skills

Stakeholder management

Tools

Salesforce Marketing Cloud

Tableau

SQL

Job description

A leading music company is seeking a Manager, Audience Integration to shape audience strategies by transforming fan data into actionable insights. This role involves collaborating with various teams to ensure effective targeting and segmentation of audiences, enhancing marketing campaigns across the EMEA region. Ideal candidates should have 2-3 years of relevant experience in data-driven marketing and a passion for music.