Audience & Campaign Data Analyst

Digital Ad-network; London; On-site; GBP 45,000; Full time

Job summary

A leading digital advertising firm in London seeks a commercial data analyst to enhance ad campaigns. The ideal candidate is skilled in audience segmentation and data visualization tools. This role offers a competitive salary of £45k plus a quarterly bonus and benefits, and requires strong Excel proficiency.

Qualifications

• Experience working with audience segmentations for targeting ad campaigns effectively.
• Strong Excel skills.
• Experience with data visualization tools such as Tableau, Looker, or Power BI.

Responsibilities

• Make best use of 1st party data to support the commercial sales team.
• Advise on the best audiences to select against a given campaign brief.
• Work with the DMP and continually monitor and evolve audience segmentations.

Skills

Audience segmentation

Excel

Data visualization tools (Tableau, Looker, Power BI)

Job description

Overview

Exciting career opportunity for a commercial data analyst to join a renowned UK publisher, part of the team responsible for digital ad campaigns.

Responsibilities

• Make best use of 1st party data to support the commercial sales team.
• Advise on the best audiences to select against a given campaign brief.
• Work with the DMP and continually monitor and evolve audience segmentations.

Qualifications

• Experience working with audience segmentations for targeting ad campaigns effectively.
• Strong Excel skills.
• Experience with data visualization tools such as Tableau, Looker, or Power BI.
• Experience with a DMP is beneficial.

Salary & Benefits

Salary: £45k plus 25% quarterly bonus and numerous other company benefits.

Date Posted: 21 June 2024

Job Type: perm

Company: Publisher

Contact: [e-mail]

Job Ref: jcDA45