Associate Director/Director, Product Design

GroupM; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading company in the AdTech industry is seeking a Director of Product Design to set the strategic direction for their design team. This role involves overseeing product design initiatives, fostering collaboration, and ensuring user-centered design principles are met. The ideal candidate will have extensive experience in product or UX design, strong leadership capabilities, and proficiency in design tools. Join us to shape the future of marketing technology and drive impactful design solutions.

Qualifications

• Experience in leadership roles managing design teams.
• Strong UX/UI expertise and understanding of accessibility principles.

Responsibilities

• Define and implement a cohesive design strategy.
• Lead and manage a team of design professionals.
• Collaborate with product managers and engineers.

Skills

Leadership

Collaboration

Data-driven decision-making

Education

8-10+ years in product or UX design

Tools

Figma

Sketch

Adobe XD

Job description

WHO WE ARE

Choreograph is WPP's global data products and technology company. We are on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to enhance the value of data by integrating technology, data, and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

Our team of thinkers, builders, creators, and problem solvers is over 1,000 strong, operating across 50+ markets worldwide.

WHO ARE WE LOOKING FOR?

The Director, Product Design is a senior leadership role responsible for setting the strategic direction of the product design team, ensuring alignment with business goals, and fostering a culture of collaboration and innovation. Reporting to the VP, Product Design, this role oversees multiple product design teams and plays a key role in delivering user-centered, scalable, and accessible design solutions across Choreograph’s suite of products.

You are:

• A strategic design leader with a proven ability to align design strategies with business objectives and user needs.
• A mentor and team builder who inspires and develops design talent while fostering a collaborative, high-performing team culture.
• An advocate for consistency and scalability, ensuring alignment with the Open Design System and maintaining high standards of usability and accessibility.
• A cross-functional collaborator who works effectively with product, engineering, and business stakeholders to deliver impactful solutions.
• A data-driven decision-maker who leverages qualitative and quantitative insights to drive continuous improvement.

WHAT WILL YOU DO?

Strategic Leadership

• Define and implement a cohesive design strategy that supports Choreograph’s business objectives and product vision.
• Set priorities for the product design team, ensuring alignment with the company's roadmap and goals.
• Advocate for user-centered design across the organization, balancing business needs with usability and accessibility.
• Collaborate with senior leadership to align design efforts with technical, operational, and strategic requirements.

Team Leadership & Mentorship

• Lead and manage a team of Associate Directors (Senior Designers), Managers (Designers), and Senior Associates (Junior Designers).
• Provide mentorship and guidance to team members, fostering their professional growth and ensuring high-quality design outcomes.
• Oversee resource allocation across design projects, ensuring the team operates efficiently and delivers on time.
• Promote a culture of collaboration, creativity, and continuous improvement within the design team.

Collaboration & Stakeholder Management

• Partner closely with product managers, engineers, and business leaders to ensure alignment between design, product, and technical requirements.
• Represent the product design team in senior leadership meetings, contributing to the overall product vision and strategy.
• Act as a key design advocate, influencing decision-making at all levels and ensuring user needs are prioritized.

Research & Data-Driven Design

• Collaborate with the Product Design Research team to incorporate user insights into design strategies and decisions.
• Leverage analytics and behavioral data to identify opportunities for improvement and measure the impact of design changes.
• Promote a culture of experimentation, encouraging teams to use A/B testing and prototyping to validate new ideas.

Measurement & Continuous Improvement

• Define and track key design metrics (e.g., usability, accessibility, and user satisfaction) to evaluate the team’s impact.
• Foster an iterative design culture, ensuring products evolve based on user feedback and emerging opportunities.
• Stay up to date on industry trends and emerging design practices to keep Choreograph at the forefront of innovation.

WHAT WILL YOU NEED?

• 8-10+ years of experience in product or UX design, including leadership roles managing design teams. Familiarity with the media industry—particularly in insights, planning, activation, or analytics solutions—is a plus but not required.
• Proven experience leading large, cross-functional design initiatives and delivering impactful results.
• Strong UX/UI expertise, with a deep understanding of interaction design, information architecture, and accessibility principles.
• Proficiency in design tools such as Figma, Sketch, or Adobe XD, with experience in design systems.
• Excellent communication and storytelling skills, with the ability to influence stakeholders and articulate design strategies.
• A collaborative mindset, with experience navigating complex, matrixed organizations.
• A track record of fostering team growth and building a strong design culture.
• Familiarity with data-driven design processes, including user research and analytics to inform decisions.
• Experience working in agile environments, focusing on iterative design and rapid prototyping.

WHY JOIN US?

If you are ready to be at the forefront of the AdTech industry, shaping its future, and driving success for both Choreograph and our clients, we encourage you to apply and join our team.

Choreograph is the heart of data inside WPP’s media investment group, GroupM, responsible for over $60 billion in annual media investment. Discover more about Choreograph at www.choreograph.com

DIVERSITY & INCLUSION

GroupM and all its affiliates embrace diversity, inclusivity, and equal opportunity. We are committed to building a team that reflects various backgrounds, perspectives, and skills. As a global media agency network representing international clients, the more inclusive we are, the greater our collective work.

(Please note this is a UK-based role and requires individuals to have the right to work in this location.)