Assistant Brand Manager - Robinsons

Carlsberg Britvic; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading beverage company is seeking an Assistant Brand Manager for the Robinsons range. You will support brand activation projects and manage performance across the portfolio. Ideal candidates have experience in FMCG and are creative storytellers with strong collaboration skills. This role offers a competitive salary and various benefits.

Benefits

Monthly product allowance

Life Assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

Generous holiday

High street discounts

Qualifications

• Ability to understand the core audience and resonate with drinkers.
• Ability to move from concept to action at the right time.
• Experience in driving initiatives to completion.

Responsibilities

• Lead on brand social media strategies and key partnership activations.
• Support in driving profitable growth of the brand P&L.
• Work closely with the sales team for brand execution.

Skills

Experience within an FMCG business/brand

Creative storytelling

Collaboration

Results-oriented

Accountability development

Job description

Overview

Job Title: Assistant Brand Manager - Robinsons

Location: Field Based – Travel is expected to our head office in Hemel Hempstead

Job Length: 12 Month FTC – Full Time

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc bank holidays)
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

About the role

Working on the Robinson’s Dilutes portfolio, you will support and help manage the Robinsons range, including Creations, Cordial and Minis. You will be involved in landing key activation projects and contribute to the overall brand targets.

If you are interested in joining our journey, we are now recruiting for an Assistant Brand Manager - Robinsons. Reporting to the Brand Manager, this role will play a key part of our succuss journey and you will have the opportunity to be involved in the following:

Role Responsibilities

• Lead on brand social media strategies and key partnership activations – supporting the Dilutes Brand Manager on Robinsons Core activation plans to enhance visibility and customer engagement.
• Commercial and brand performance across the portfolio with specific responsibilities for Creations, Cordial’s and Mini’s, alongside the Senior Brand Manager.
• Support in driving profitable growth of the brand P&L and focused management of the marketing budget.
• Deliver clear and focused plans that deliver return on investment on ATL investment and BTL activation (above the line/ below the line).
• Influence across the commercial team (Marketing, Sales, Value Management and Category) to deliver maximum value for Customers, Consumers and Carlsberg Britvic.
• Work closely with the sales team to ensure a fantastic standard of brand execution and distribution growth across the UK market.
• Work across the full brand mix - packaging, pricing, marketing / sales support plan, to deliver growth targets for the brands.

Experience and Key Attributes

• Experience within an FMCG business/ brand is desired.
• An ability to understand our core audience in a way that brings the brand to life in an authentic way that resonates with our drinkers.
• Be a creative storyteller – bringing your life to work across the organisation through presentation and in person events.
• A collaborative team player who can respond to change in the market & internally.
• Results oriented with an instinct for driving initiatives to completion and delivering at pace.
• Ability to move from concept to action at the right time and able to keep self and teams focused on the right priorities.
• Ability to develop accountability across the organisation, with a strong focus on stakeholder relationships.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.

Interested in finding out more? Apply today and a member of the recruitment team will be in touch!

Application Process

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.

We look forward to receiving your application.