Asset Manager- Demand

Affinity Water; Hatfield; On-site; GBP 58,000 - 64,000; Full time

Job summary

A leading UK water utility company is seeking an Asset Manager specializing in Demand to lead the Water Demand Strategy. This role involves analyzing demand trends, contributing to the statutory Water Resources Management Plan, and collaborating with regional partners. Candidates should possess a relevant degree and demonstrated expertise in demand forecasting and strategic planning. Excellent communication and organizational skills are essential. The position offers a competitive salary, benefits, and opportunities for personal development.

Benefits

Salary: £58,000 - £64,000

Car allowance

Learning and development opportunities

Annual leave from 26-30 days

Celebration Day for personal occasions

Double match pension scheme

Wellbeing Centre access

Discounts at retail outlets

Volunteering days

Life Assurance

Qualifications

• Experience in Water Resources Management Planning is essential.
• Strong understanding of water resource systems and supply infrastructure.
• Experience in a regulated industry is desirable.

Responsibilities

• Lead the development of the Water Demand Strategy across all supply regions.
• Contribute to the statutory Water Resources Management Plan (WRMP).
• Analyse water usage data to optimize demand-management decisions.
• Represent the company in regional water resource groups.
• Support the Price Review process by developing business cases.

Skills

Demand forecasting

Strategic planning

Water resource management

Communication skills

Organizational skills

Education

Degree or master's in a relevant discipline

Job description

Affinity Water has an exciting opportunity to join our Water Resources Planning team as an Asset Manager – Demand.

The Role:

As an Asset Manager specialising in Demand, you will play a central role in shaping how Affinity Water responds to environmental pressures, climate change, and population growth.

You will lead the development and delivery of our Water Demand Strategy, providing key inputs into our statutory Water Resources Management Plan (WRMP) and supporting major long-term water resource schemes. Working as a core member of the WRMP team, you will analyse demand trends, guide strategic planning, collaborate across the business, and represent Affinity Water at a regional level. Your work will directly influence how we reduce demand, protect supplies, and meet our long-term commitments across all supply regions.

What you’ll be doing:

• Leading the development of Affinity Water’s long-term Water Demand Strategy and demand-side options across all supply regions.
• Contributing to the statutory Water Resources Management Plan (WRMP), authoring key sections and shaping strategic recommendations.
• Analysing water usage data, trends, and forecasts to optimise demand-management decisions.
• Representing Affinity Water in regional water resource groups (WRSE and WRE) and working closely with regulators and planning partners.
• Supporting the Price Review process by developing business cases and contributing to annual regulatory reporting.
• Preparing clear reports and presentations for internal and external stakeholders, while providing guidance and support to junior team members.

What you’ll need:

• A degree or master’s in a relevant discipline, with experience in Water Resources Management Planning is essential.
• Proven background in demand forecasting, strategic planning, or analysis of water demand and consumption.
• Strong understanding of water resource systems, supply infrastructure, and distribution networks.
• Excellent written and verbal communication skills, with the ability to simplify complex information and brief senior leaders.
• Strong organisational skills and the ability to manage multiple projects in a fast-paced, changing environment.
• Experience in a regulated industry and/or membership of a professional environmental body (desirable).

Advert close date 4/01/2026

Benefits:

• Salary: £58,000 - £64,000 (salary dependant on skills and experience)
• Hours of work: 8.30am-5.00pm (Mon - Thurs) and 8.30am - 4.30pm (Friday)
• Car allowance
• Learning and development opportunities, including mentoring and a range of formal courses and open learning resources.
• Entry into the company annual bonus scheme.
• Annual leave from 26-30 rising with length of service, and the option to purchase up to 5 extra days.
• A ‘Celebration Day’ in addition to public holidays that people can use to celebrate a religious festival or other occasion that is important to them.
• A generous 'double match pension scheme' that doubles the contributions you make (company contribution capped at 12%)
• We offer a range of family benefits including enhanced Maternity, Adoption, Paternity, Shared Parental Leave, Fertility Support Leave and up to 5 full or 10 half days of paid Carers Leave.
• Menopause policy and Reasonable Adjustment policy to help everyone perform at their best.
• Access to our Wellbeing Centre with support for looking after your physical and mental health.
• Discounts at a Range of Retail Outlets and on Dental and Medical Insurance through our Tap4Perks scheme.
• Up to 4 Affinity days a year to volunteer in the community.
• Life Assurance.

Disability Confident

As a Disability Confident employer, we’re committed to offering interviews to disabled candidates who meet the essential criteria and opt in on the application form. Ask the Talent Acquisition lead for the full job description to see all the criteria. If we have a very high volume of applicants and we’re not able to offer interviews to all, we’ll take a fair and proportionate number of disabled candidates through.

What is a disability?

A disability is a long-term physical or mental health condition that has a substantial impact on someone’s day-to-day activities.

What if I need adjustments during the recruitment process?

Let the Talent Acquisition lead mentioned on the job advert know – they’ll be able to help you.

Affinity Water recognises the benefits of greater diversity in our workforce to better reflect the communities we serve. We are committed to building a more inclusive culture where every member of our workforce can thrive.

You can find out what it’s like to work at Affinity Water through our career site https://www.affinitywatercareers.co.uk/ where our colleagues share their career development stories and you can get a feel for our company culture.