Area Sales Manager - Warrington/Liverpool

MSX - TPS; Warrington; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading automotive parts provider is looking for a Business Development Area Sales Manager to manage the operational performance of the BDM team. You will develop strategies to exceed business targets, ensure compliance with standards, and improve customer experience across the network. The ideal candidate will have experience in leading teams in a B2B or automotive environment and possess strong stakeholder communication skills. This role is crucial in maintaining effective relationships with all stakeholders while delivering operational excellence.

Qualifications

• Ability to effectively engage and communicate with diverse stakeholders.
• Proven experience in creating strategies for business growth.
• Practical financial awareness for operational insights.

Responsibilities

• Manage operational performance of approximately 11 BDMs.
• Ensure the BDM team exceeds brand development targets.
• Work closely with peers for cohesive strategy implementation.

Skills

Stakeholder communication

Business strategy development

Financial awareness

Team leadership

Campaign management

IT literacy

Education

Minimum GCSE in Maths and English Language or equivalent

Job description

About the Role

TPS Business Development Area Sales Manager

Who are TPS?

TPS provides independent garages and bodyshops with the high-quality Genuine Parts and products which customers need to ensure they can service and repair Volkswagen Group vehicles. TPS is part of the Volkswagen Group along with Audi, SEAT, ŠKODA, Volkswagen passenger cars and Commercial Vehicles. TPS is a national network of TPS Centres with a 1,500-strong national workforce and a management team that prides itself on creating an environment that offers our people a motivating and inclusive workplace where they are recognised and rewarded and are encouraged to go on a journey of Learning and Development.

Nationally launched as a new brand concept in 2006, TPS is based on an Agency Model; this means that Centres stock and sell on behalf of Volkswagen Group UK. TPS has continued to experience rapid growth both financially and in the number of Centres opened nationwide.

Job Opportunity

What will you be doing?

This role reports into the Business Development Manager Investor and is accountable for managing the operational performance of approximately 11 BDMs. Working closely with the Investor, Centres, and TPS Regional Sales Managers to ensure business development plans and KPI performance are met, aligned and incorporated into the brand strategy. Managing, monitoring, and delivering an exceptional customer experience through the BDMs and stakeholders is also an essential part of this role.

• Ensure the BDM team achieve / exceed brand business development targets including national campaign KPI's (in their area of responsibility) through the BDM team.
• Provide suitable performance tracking and analysis to the retailers and brand, identifying opportunities that can be capitalised upon in the local area.
• Translate overall sales targets into BDM targets and set challenging but achievable goals
• Ensure BDMs have a committed focus on delivering excellent customer service, in line with brand ambition
• Manage and maximise the support from the business investor partner and TPS investors
• Prepare and present sales performance for business stakeholders
• Work closely with cross-functional peers to ensure a cohesive strategy is implemented for optimising the performance of the BDM network
• Work collaboratively with Centre Mangers to ensure the BDM strategy is factored into the Centres BIP and overall Centre strategy
• Regularly review BDM performance and create strategies to capitalise upon opportunities that will deliver optimum performance from all BDM's
• Manage and motivate the BDM team, conduct 1:1 performance reviews and ensure KPIs are achieved
• Recruit new staff as required following the appropriate recruitment processes
• Ensure compliance with business standards and processes, financial, legal and ethical guidelines (including Warranty)
• Maintain an effective relationship with all stakeholders

Essential Skills

What are we looking for?

• An ability to effectively engage and communicate with a diverse range of stakeholders
• Proven experience of creating strategies and managing activities to grow and develop business
• A practical level of business financial awareness to provide valued input, and insight, at an operational level and recognise areas of risk and opportunity
• Experience of managing national campaigns and activities
• A proven ability or aptitude for leading and motivating a team to achieve business targets in a B2B or automotive environment
• A thorough understanding of the core processes necessary to deliver centre excellence in specified area
• Possess a high degree of IT literacy
• Minimum GCSE in Maths and English Language or equivalent