Area Sales Manager Leading Drinks Brand

Amathus Public Ltd- Incoming Tourism Department Product & Contracts Manager; Stevenage; On-site; GBP 35,000 - 40,000; Full time

Job summary

A high-growth drinks company in Stevenage seeks an Area Sales Manager to manage sales across a Southern territory. The ideal candidate will have a proven track record in FMCG field sales, focusing on independent retailers and wholesalers. Responsibilities include driving product visibility, building relationships, and identifying new business opportunities. A competitive salary of £35,000 to £40,000 plus bonuses and a company car are offered in a supportive environment with career progression opportunities.

Benefits

Bonus potential

Company car and expenses

Strong career progression opportunities

Qualifications

• Experience selling into independent retailers, symbol groups, and wholesale customers.
• Strong negotiation skills with the ability to influence at store and head office level.
• Full UK driving licence and ability to travel.

Responsibilities

• Manage and grow sales within a defined territory.
• Drive product visibility through in-store activation.
• Build strong relationships with store owners and buyers.
• Identify and convert new business opportunities.

Skills

Proven track record in FMCG field sales

Negotiation skills

Self-motivated

Target-driven

Experience with independent retailers

Job description

The Opportunity

This is a rare chance to join a high-growth drinks business with a strong UK presence and an enviable global brand portfolio including some exciting new names that are already huge in the US. With a dynamic, forward-thinking culture and a passion for connecting with consumers, the company sponsors major music festivals, student events, and national campaigns, making their brands highly visible and in demand.

The Role

Area Sales Manager to cover a Southern territory. This is a field-based role selling a leading range of RTD products into Independent Retailers, Symbol Groups, and Wholesale Channels.

• Manage and grow sales within a defined territory, focusing on independent retail, symbol group accounts, and key wholesale partners.
• Drive product visibility through in-store activation, brand placement, and promotions.
• Build strong relationships with store owners, buyers, and decision-makers.
• Negotiate listings, secure promotional activity, and deliver profitable sales growth.
• Work closely with marketing teams to deliver field activations that align with national campaigns.
• Identify and convert new business opportunities while maximising existing customer potential.

About You

• Proven track record in FMCG field sales; drinks experience advantageous but not essential.
• Experience selling into independent retailers, symbol groups, and wholesale customers.
• Strong negotiation skills with the ability to influence at store and head office level.
• Self-motivated, target-driven, and commercially astute.
• Passionate about consumer brands and building long-term customer relationships.
• Full UK driving licence and able to travel within your territory.

The Rewards

• £35,000 – £40,000 basic salary
• Bonus potential
• Company car and expenses package
• Supportive, high-performance culture with strong career progression opportunities
• Work with some of the most exciting brands in the drinks market

How To Apply

Please submit your application online.

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