Area Sales Manager

Kevin Edward Associates; West Midlands; On-site; GBP 80,000 - 100,000; Full time

Job summary

A well-established business in the materials handling industry is seeking an Area Sales Manager to drive new business and manage customer accounts. The role involves promoting forklift trucks and providing tailored handling solutions. Ideal candidates will have a strong B2B sales background, excellent relationship-building skills, and a full UK driving licence. Competitive salary and benefits are offered.

Benefits

Competitive salary + uncapped commission

Company car

Pension scheme and benefits package

Ongoing training and product support

Qualifications

• Proven track record in B2B sales within relevant industries.
• Ability to influence and build relationships with stakeholders.
• Full UK driving licence is essential.

Responsibilities

• Identify and win new business opportunities.
• Manage and develop existing customer accounts.
• Promote a wide range of forklift and handling solutions.
• Conduct site visits and equipment demonstrations.
• Deliver accurate sales forecasts.

Skills

B2B sales experience

Business development

Relationship building

Target-driven

Self-motivated

Job description

Overview

Job Title: Area Sales Manager - Forklift & Materials Handling Solutions

Location: Coventry/Northampton/Oxfordshire

Salary: Competitive base + uncapped commission, company car, and benefits

About the Role

We are seeking a proactive and results-driven Area Sales Manager to cover a defined territory within the forklift and materials handling industry. You will be responsible for generating new business, building long-term customer relationships, and promoting a full range of forklift trucks, warehouse equipment, and related solutions. This is an excellent opportunity to join a well-established business with a strong reputation in the marketplace.

Key Responsibilities

• Proactively identify and win new business opportunities across your region
• Manage and develop existing customer accounts, ensuring repeat business and long-term partnerships
• Promote a wide range of forklifts, warehouse trucks, and tailored handling solutions
• Carry out site visits, equipment demonstrations, and negotiate commercial terms with decision-makers
• Maintain a strong sales pipeline, delivering accurate forecasts and reporting to management
• Work closely with internal support teams to ensure customer requirements are met effectively

About You

• Proven track record in B2B sales within forklift trucks, materials handling, plant hire, or capital equipment
• Strong business development background with a consultative, solution-led sales approach
• Ability to influence and build relationships with stakeholders at all levels
• Target-driven, self-motivated, and comfortable working independently in the field
• Full UK driving licence is essential

What\'s on Offer

• Competitive salary + uncapped commission structure
• Company car, laptop, and mobile phone
• Pension scheme and benefits package
• Ongoing training, product support, and clear progression opportunities