Area Sales Manager

Dawsongroup Plc; North East; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading asset rental company based in the UK is seeking an ambitious Area Sales Manager to drive new business growth and enhance customer relationships. You will own a defined territory, promote rental products, and contribute to branch success. Applicants should have strong customer engagement skills, experience in managing sales pipelines, and a full UK driving licence. We provide numerous benefits, including generous leave, wellbeing support, and opportunities for career progression.

Benefits

25 days leave plus bank holidays

Life assurance and wellbeing support

Cycle to work scheme

Qualifications

• Confident engaging with customers and securing new business opportunities.
• Comfortable managing a sales pipeline and keeping accurate CRM records.
• Able to plan your week, prioritise visits and maintain strong territory coverage.
• Full UK driving licence and the right to work in the UK.

Responsibilities

• Build new relationships and promote the benefits of rental and contract hire products.
• Strengthen presence across the territory through planned outreach and customer visits.
• Support branch performance by placing assets, generating revenue and identifying opportunities.

Skills

Customer engagement

Sales pipeline management

Territory planning

Job description

Are you an experienced Area Sales Manager or an ambitious sales professional looking for your next step in the asset rental sector? As an Area Sales Manager with Dawsongroup you will drive new business growth, support customers through usership focused solutions and help maximise the performance of our fleet across your region. This role gives you ownership of a defined territory where you will win new customers, increase utilisation and contribute to the long‑term success of your local branch.

Responsibilities

• You will build new relationships and promote the benefits of our rental and contract hire products.
• You will strengthen our presence across your territory through planned outreach and customer visits.
• You will support branch performance by placing assets, generating revenue and identifying opportunities.

Qualifications & Experience

• Confident engaging with customers and securing new business opportunities.
• Comfortable managing a sales pipeline and keeping accurate CRM records.
• Able to plan your week, prioritise visits and maintain strong territory coverage.
• Full UK driving licence and the right to work in the UK.
• Experience in rental, fleet, transport or commercial vehicles is helpful but not essential.

Company Overview

• Dawsongroup has been in business for 90 years and has led the rental market for over 50 years. Our Truck and Trailer division is known for high‑quality assets, exceptional service and a commitment to providing smarter asset solutions for customers across the supply chain.
• A respected leader in the truck and trailer rental market.
• A business that invests in people, fleet and facilities to support long‑term growth.
• A culture built around integrity, problem solving and continuous improvement.
• A supportive network of colleagues across the UK who share knowledge and experience.

Benefits

• 25 days leave per year including bank holidays and your birthday plus an additional purchase scheme.
• Life assurance, wellbeing support and long‑term incentives.
• Cycle to work scheme, seasonal gifts and a range of internal development programmes.
• A workplace where your contribution is recognised and your ideas matter.

About Your Future

We believe in creating opportunities for people to grow their careers. With clear development routes, funded training and access to progression across the wider group, you will have the support to build a rewarding future.

Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences. If you are looking to grow your sales career within a well‑established asset rental business where you can make a real impact, this could be your ideal next move. Join us and discover what you can achieve with a team that values people. Our people are our greatest asset.

Dawsongroup truck and trailer have been providing specialised contract hire to customers for more than forty‑five years. Even now, the team is rapidly expanding and they’re looking for passionate people with an eye for career progression and development.