Area Sales Manager

Reed Specialist Recruitment; Greater London; On-site; GBP 40,000; Full time

Job summary

A leading recruitment agency is seeking an experienced Area Sales Manager to manage and grow sales for a food and bakery ingredients distributor in Southwest London. The ideal candidate will have a strong sales background in the food sector, be adept at managing existing customer relationships, and see new sales opportunities. This role offers a competitive salary of approximately £40,000 plus a package and demands strategic planning and excellent interpersonal skills for success.

Qualifications

• Proven experience in sales management, preferably in the food sector.
• Ability to build strong relationships with customers.
• Experience in developing sales strategies and achieving targets.

Responsibilities

• Manage and grow a portfolio of existing customers.
• Deliver sales, margin, and budget targets.
• Build relationships with customers and suppliers.
• Maintain accurate customer records.
• Identify sales opportunities in new markets.

Skills

Sales development

Customer relationship management

Strategic planning

Job description

Overview

Area Sales Manager | C. £40,000 + package

Location: Southwest London (Field‑based)

Sector: Food / Ingredients Distribution

A well‑established, nationally operating food and bakery ingredients distributor is seeking an experienced Area Sales Manager to manage and grow sales across a defined geographical territory.

My client is a market leader within their sector, supplying a broad range of ambient, chilled and frozen products to customers of all sizes across the UK and Ireland.

Responsibilities

• Manage, develop and grow a portfolio of existing customers while securing new business within your region
• Deliver agreed sales, margin and budget targets
• Build strong relationships with customers, suppliers and internal teams to maximise opportunities
• Maintain accurate customer records, pricing, product profiles and promotional plans
• Develop structured journey plans and customer segmentation strategies
• Identify and execute sales opportunities within new and emerging market sectors

If this role is of interest to you and you\'d like to hear more information, apply and I\'ll be in touch for a confidential chat