Area Sales Manager

Aspion; Bristol; On-site; GBP 40,000 - 48,000; Full time

Job summary

A well-established electrical products distributor seeks an Area Sales Manager to cover South-West and South Wales. This role focuses on reviving dormant accounts and driving fresh growth in the territory. The ideal candidate will have a proven sales track record, strong relationships in the electrical wholesale market, and the ambition to turn around a vacant territory. You'll enjoy a competitive salary, car allowance, and a supportive work environment.

Benefits

Car Allowance

Commission

24 days holiday + bank holidays

Pension scheme

Laptop & mobile phone provided

Qualifications

• Proven track record in sales within the electrical wholesale sector.
• Strong existing relationships with regional wholesalers and contractors.
• Personable, collaborative style that builds loyalty and credibility.

Responsibilities

• Re-engage lapsed accounts and re-establish strong relationships.
• Identify, target, and win new contractor business.
• Manage the full sales cycle via the wholesale channel.

Skills

Sales experience in electrical wholesale

Relationship building

Resilience

Self-motivation

Job description

Overview

Area Sales Manager - South-West & South Wales

£45,000 - £48,000 + £5,000 Car Allowance + Commission

Covering South Wales, Bristol, Gloucester, Wiltshire, Somerset, Devon & Cornwall

Are you an experienced sales professional with strong connections in the electrical wholesale market? Do you thrive on re-igniting dormant accounts and driving fresh growth in a territory crying out for development?

The Opportunity

Aspion are working with a well-established UK manufacturer and distributor of high-quality electrical products, known for their innovation, reliability and long-standing partnerships with leading wholesalers. After leaving this territory vacant for two years, the business is now seeking a driven Area Sales Manager to re-establish its presence and maximise the huge untapped potential across the South-West and South Wales.

This is not a “maintenance” role - it's a chance to take ownership of a territory, revive lapsed accounts, build new contractor relationships, and drive turnover back to the six-figure monthly levels it once enjoyed. The right person will become the face of the brand across the region and play a pivotal part in its future growth.

Key Responsibilities

• Re-engage lapsed accounts and re-establish strong relationships with major wholesalers in the region
• Identify, target, and win new contractor business, supporting lighting designs and quotations
• Manage the full sales cycle via the wholesale channel - from enquiry through to delivery
• Consistently deliver against monthly turnover targets, with support from internal sales teams
• Act as a trusted partner to both wholesalers and contractors, driving long-term, sustainable growth
• Provide regular updates and market insight to the wider sales management team

What We\'re Looking For

• A proven track record in sales within the electrical wholesale sector (lighting experience desirable but not essential)
• Strong existing relationships with regional wholesalers and contractors
• A personable, collaborative style - someone who builds loyalty and credibility rather than chasing quick wins
• Resilience, self-motivation, and the ability to manage a large geographic territory effectively
• Based within the territory - ideally around Bristol, Gloucester, Wiltshire or Cardiff for easy access to the majority of accounts
• Ambitious and coachable - this role is perfect for someone who wants to grow into a top performer rather than a ready-made “big hitter”

What\'s in it for you?

• Basic Salary: £40,000 - £48,000
• Car Allowance: £5,000 per annum
• Commission: 1% of turnover (paid monthly after target)
• Laptop & mobile phone provided
• 24 days holiday + bank holidays
• Pension scheme
• Supportive, entrepreneurial culture with scope to progress and shape the region
• Genuine opportunity to take ownership of a neglected patch and make it your own

This is a rare chance to step into a wide-open territory with a strong brand behind you and the freedom to rebuild it in your own style.

For more information or a confidential discussion, please contact:

John Nesbitt - Managing Consultant