Affiliate Manager/Team Lead - Global

Entain plc; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading gaming and sports betting company is seeking an Affiliate Manager to develop and execute a comprehensive 3-year strategy for Affiliate and Partnership activities. The ideal candidate will have a strong background in affiliate management, excellent leadership skills, and a proven ability to drive strategic growth. Responsibilities include managing affiliate performance, collaborating cross-functionally, and leading a medium-sized team. Competitive salary and opportunities for professional growth offered.

Qualifications

• Proven track record in scaling successful affiliate programs.
• Strong background in developing strategies for affiliate marketing.
• Ability to analyze market data and optimize performance.

Responsibilities

• Develop and execute the 3-year strategy for Affiliates and Partnerships.
• Cultivate strong relationships with affiliates to drive growth.
• Oversee and optimize all Affiliate activities and team performance.
• Lead a medium-sized team and drive performance.

Skills

Affiliate management experience

Leadership skills

Budget management

Analytical skills

Job description

We are currently hiring an Affiliate Manager ROW to join our team. As the Affiliate Manager, you will be responsible for developing and executing the 3-year strategy and framework for all Affiliate, Display, and Partnerships activities across Europe and Canada. You will be accountable for budgeting, championing innovation, and ensuring full compliance across our affiliate operations. You'll cultivate strong relationships with affiliates to drive strategic growth. As a team leader, you'll be expected to inspire and empower your team to deliver high performance, proactively driving results rather than simply monitoring them. You'll also collaborate cross-functionally to maximise marketing effectiveness and operational efficiency. If you bring a solid background in affiliate management, a proven track record of scaling successful programs, and the leadership skills to energise and guide a high-performing team, we encourage you to apply and make a meaningful impact on our ROW affiliate strategy.

Strategy and Planning

• Build and implement the 3-year Affiliate strategy across ROW, engaging senior stakeholders to ensure alignment with company objectives and broader goals.
• Conduct market and competitor analysis to identify and exploit affiliate growth opportunities.
• Use BI and predictive analytics to forecast, optimise budgets, and drive YoY growth across brands and markets.
• Drive change, adopting new channels and capabilities/platforms.
• Ensure compliance with affiliate program guidelines, policies, and legal requirements.

Marketing Effectiveness

• Oversee all Affiliate activity and be accountable for team performance.
• Drive departmental efficiencies by streamlining workflows and optimizing resource allocation across teams.
• Establish reporting frameworks to measure effectiveness of Affiliate campaigns.
• Monitor and analyse Affiliate performance (FTDs, CPDs, pNGR, Rev-Share, Conversion Rates, Payback/ROI).
• Work closely with the Affiliate Operations Team to ensure smooth data management and KYC onboarding.
• Collaborate with compliance and legal teams to evolve guidelines across markets.
• Build and maintain strong, long-lasting relationships.
• Negotiate tailored global agreements with leading affiliates.
• Coordinate Entain's presence at industry conferences and events, including liaising with third parties, negotiating conference space, overseeing stand design, and managing merchandise.
• Maintain high-quality creative and proposition strategies aligned with brand promotional teams.
• Manage & present Weekly/Monthly/Quarterly reporting cycles to demonstrate progress on targets and innovation roadmap.

Innovation

• Collaborate with Mar-Tech/BI teams for product innovations and development.
• Lead rollouts of affiliate-related technical projects (platform features, BI reporting, automation).
• Foster a culture of experimentation and continuous improvement.
• Own the test & learn roadmap, ensuring structured learning and reporting.
• Work closely with CRO team to optimise visit-deposit funnel performance and ROI.

People Management

• Lead and develop a medium-sized team (10+ people) through effective recruitment, training, performance management, and clear development planning.
• Drive performance by setting SMART goals, holding regular check-ins, and providing constructive feedback.
• Enable growth by creating strong development plans, offering coaching, and leveraging individual strengths and aspirations through knowledge sharing.
• Lead the team through change with clear communication of business goals and successes.
• Role model Entain values and inspire team members to do the same.
• Act on Your Voice engagement survey results to improve team experience and performance.