Advertising & Sales Promotion, Digital Manager Valtra UK & Ireland

AGCO; Ewell; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading agricultural machinery company is seeking a Marketing Manager for the Valtra brand in the UK and Ireland. The role involves managing advertising budgets, developing brand visibility, and organizing events. Candidates should have a Bachelor's Degree in Marketing and at least 5 years of relevant experience. This position offers a hybrid work opportunity from the Stoneleigh site in England.

Benefits

26 days annual leave

Pension scheme

AXA private healthcare

Retail discounts

Qualifications

• 5+ years of relevant business experience.
• High understanding of agricultural machinery dealership functions.
• Ability to manage tasks independently and efficiently.

Responsibilities

• Manage Adverting and Sales Promotion activities within budgets.
• Develop and monitor marketing activities on AGCO platforms.
• Organize national shows and events.

Skills

Marketing

Digital business management

Sales processes training

Organizational skills

Education

Bachelor's Degree in Marketing

Tools

AGCO Digital platforms

SAP

SRM systems

Job description

Location: Stoneleigh, ENG, GB

Brand: Valtra

Workplace Type: Hybrid/Remote

Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen. We are proud to put our curiosity to work, building a better and more sustainable world. Join our extraordinary team today!

To effectively manage the Adverting and Sales Promotion activities of the Valtra brand in the UK and Ireland markets, ensuring that all A&SP expenditure is managed within agreed budgets, specifically developing the brand image as defined in the Valtra Brand Strategy review document.

In addition to the above work with the Valtra NSM, to identify high volume potential dealers, and develop and agree a bespoke dealer Marketing action plan, for each dealer, incorporating, brand sales development activities, including Exhibition and Shows. Managing social media and general published press event on Product Launches.

Your Impact:

• Manage A&SP budget to maximise impact including Management within budget Shows and events. Monitor and identify opportunities within the market and provide feedback on how to develop new promotions and programmers for Valtra in collaboration with Valtra Central Marketing Department.
• Marketing activities should be developed and monitored on AGCO Platforms. Take lead responsibility for Social Media brand awareness development. Organize, set up and run national shows and events and provide support to dealer events where required.
• Assist ASMs in introducing new sales promotion schemes and incentives to drive market share growth. Monitor cost effectiveness of all A&SP expenses. Work with dealers as agreed with NSM, in managing their marketing to align with campaigns.
• Valtra App and Showell management of publishing information to the dealer sales network. Assist sales support team to ensure smooth working practice with Shows and demonstrations on H&S risk assessments etc. Manage additional sales/product/marketing support to newly appointed dealers to ensure fast start-up. Provide support to the DCX one digital working with factory and dealers throughout UK & Ireland on managing opportunities
• Management of the A&SP budget for all Sales & Marketing spend for both UK &Ireland Update and develop the Valtra UK website. Editor of Valtra teams Magazine 2 times per year. Local photography requirements on new product and testimonials. Press management of new enquiries and keeping database up to date

Your Experience and Qualification:

• Minimum Level of Education Required for Position Bachelor's Degree Marketing and digital business management (Must have)
• 5+ Years of Business Experience Required (Relevant to Position)
• The incumbent would need to have a high understanding of how all functions within an agricultural machinery dealership operates, including a knowledge and understanding of their customers' requirements.
• Fully understanding of sales processes and an ability to train/coach those skills to others. Highly organized with a proven ability to work independently and manage tasks efficiently.
• In addition to this an ability to understand and use AGCO's IT platform, namely AGCO Digital platforms, AGCO Net, SAP and SRM systems.
• 26 days annual leave + additional privileged leave and ability to buy up to 5 days annual leave.
• Pension scheme, life assurance and Group Income Protection.
• AXA private healthcare is available. Retail discounts vouchers, EAP, and access to the Yu life Wellbeing App (free and unlimited 24/7 UK-based GPs + free will service).

Your Workplace:

You will work in hybrid mode from our Stoneleigh, Warwickshire site.

We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives.

Join our extraordinary team today and apply now!

Your Working Machine

Valtra stands out in the industry with easy-to-use, highly customizable tractors, offering reliability, durability, versatility and high-tech smart features that have made it a pace-setting brand in Europe, South America and other regions, across a wide range of applications.

Job Segment: Sustainable Agriculture, Publishing Sales, Marketing Manager, Advertising, Product Marketing, Agriculture, Sales, Marketing

AGCO is a global leader in design, manufacture and distribution of agricultural machinery and precision technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio including leading brands like Fendt, Massey Ferguson, PTx and Valtra. AGCO's full line of equipment, smart farming solutions and services helps farmers sustainably feed our world.