Advertising Attribution & Performance Executive

Bauer Media Group Heinrich Bauer Verlag KG; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A prominent media group in Greater London is seeking an Advertising Attribution & Performance Executive to enhance advertising measurement and support the rollout of attribution platforms like Veritone. The role blends analytics and commercial enablement, ideal for someone passionate about data-driven advertising. Responsibilities include driving tool adoption, building performance reports, and analyzing campaign data. The ideal candidate will have experience in performance analytics and stakeholder management in a collaborative environment.

Benefits

28 days holiday

Employee training via Bauer Academy

Enhanced parental leave

Qualifications

• Experience in performance analytics, media measurement, or advertising effectiveness.
• Ability to interpret complex datasets and translate findings into clear insights.
• Background developing training materials for data-driven tools.

Responsibilities

• Drive the rollout of attribution tools across 9 markets.
• Build campaign performance reports and dashboards.
• Analyze performance data to identify trends and deliver insights.

Skills

Performance analytics

Stakeholder management

Data interpretation

Communication

Collaboration

Tools

Veritone

MMM

Digital attribution platforms

Job description

Advertising Attribution & Performance Executive

About the Team

The Commercial Advisory is Bauer Media Audio’s central growth partner, working across our 9 markets to keep our advertising offer future ‑ proofed, digital ‑ first and commercially effective, by advising on forward ‑ thinking innovation and ad tech, lifting audio’s perception through B2B marketing and insight, enabling cross ‑ market collaboration, and pursuing operational efficiencies (including AI ‑ enabled processesand Learning & Development).

About the Role

As the Advertising Attribution & Performance Executive, you will help shape and develop Bauer’s advertising measurement ecosystem. Your focus will be on supporting the rollout of attribution platforms—such as Veritone—while building the frameworks, reporting, and insights that drive better decision‑making and campaign performance.

This is an exciting hybrid role blending analytics, tooling, commercial enablement, and innovation, making it ideal for someone passionate about data‑driven advertising, attribution models, and empowering teams with actionable insights.

Key Responsibilities

• Drive the rollout, onboarding, and adoption of Veritone and other attribution tools across Bauer’s 9 markets.
• Build standardised campaign performance reports, dashboards, and templates to support consistent measurement.
• Strengthen trust in attribution insights among internal teams and advertisers/agencies. Document best practices and produce training resources to enhance measurement capability across markets.
• Analyse campaign performance data to identify trends and deliver actionable insights.
• Experiment with and evaluate new measurement approaches, including MMM, digital attribution, and emerging technologies.
• Develop and deliver training that helps non‑technical and commercial teams confidently use attribution tools.
• Support teams in applying attribution insights to client pitches, conversations and campaign optimisation.
• Collaborate with commercial, product, analytics, and market teams to ensure measurement frameworks align with broader business and advertiser objectives.

Qualifications & Experienc e

• Experience in performance analytics, media measurement, or advertising effectiveness.
• A general understanding of attribution approaches is required. Experience with tools such as Veritone, MMM, or digital attribution platforms is highly desirable but not essential.
• Ability to interpret complex datasets and translate findings into clear, actionable insights.
• Background in developing training materials or enabling commercial teams to use data‑driven tools effectively.
• Skilled in stakeholder management, working confidently across commercial, technical, and product teams.
• Clear and adaptable communicator, able to simplify complex data for different audiences.
• Collaborative, organised, and effective at managing input from multiple stakeholders.

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family‑owned in the 5th generation, Bauer Media focuses on the long‑term, with a consumer‑first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people’s everyday lives.

What’s in it for you

• You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.

We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing [e-mail]

We are actively recruiting for this position, so the job advert may close earlier than expected.

If you have any feedback regarding our UK recruitment process, please email [e-mail] we would love to hear from you.