Account Manager - Integrated B2B Marketing

MOI Global; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading B2B marketing agency is seeking an Account Manager for a maternity cover role in London. The successful candidate will own the program management of complex integrated marketing initiatives while maintaining strong client relationships. Responsibilities include managing multi-channel marketing programs, translating client briefs, and tracking project budgets. The ideal candidate will have 2-4 years of experience in a similar role and a strong understanding of B2B marketing strategies. The agency offers flexible working arrangements and a supportive work environment.

Benefits

Company pension

Flexible working policy

23 days paid leave

Cycle to work scheme

Wellness days

Qualifications

• 2–4+ years’ experience in a client-facing role.
• Strong understanding of integrated B2B marketing.
• Confident managing complex programmes and budgets.

Responsibilities

• Act as the primary contact for assigned client accounts.
• Own end-to-end management of B2B marketing programmes.
• Manage and track project budgets and financials.

Skills

Account-Based Marketing (ABM)

Demand generation

Multi-channel campaign planning

Client relationship management

Project management

Job description

Account Manager – Integrated B2B Marketing (6 Months Maternity Cover)

The Role

We are looking for an ambitious and commercially minded Account Manager to join MOI and play a key role in delivering high-impact, integrated B2B marketing programmes for some of the world’s leading technology brands.

This role sits at the heart of the client relationship. You will lead day-to-day client engagement, reporting into an Account Director, while also owning the programme management of complex marketing initiatives, spanning strategy, execution, timelines, budget control and performance reporting.

This role carries equal weight across both programme delivery and account management. We are looking for a strong marketer who not only brings rigour and confidence in managing complex campaigns within an agency environment, but also demonstrates a deep understanding of modern B2B marketing and client management. You will be expected to translate marketing strategy into well‑run, effective programmes, while acting as a trusted client partner across account‑based marketing (ABM), demand generation, partner marketing and integrated campaigns — ensuring delivery excellence and commercial impact go hand in hand.

You will work closely with strategy, creative, content, digital, media and operations teams to ensure programmes are not only delivered flawlessly, but are driving meaningful outcomes for our clients.

Key Responsibilities

Client Leadership & Relationship Management

• Act as the primary day-to-day contact for assigned client accounts, building trusted, proactive and collaborative relationships.
• Develop a deep understanding of each client’s business, audience, objectives, challenges and success metrics.
• Partner closely with the Account Director to support account strategy, planning and growth.
• Be a confident client advisor — able to discuss marketing recommendations, campaign performance, optimisation opportunities and next steps.
• Ensure clients feel informed, supported and confident in MOI’s delivery at all times.

Integrated Programme & Campaign Management

• Own the end-to-end management of integrated B2B marketing programmes, from briefing through to delivery and reporting.
• Translate client briefs into clear internal briefs, ensuring alignment on objectives, audiences, messaging, channels and success metrics.
• Manage multi-channel programmes, which may include:
• Account-Based Marketing (1:1, 1:few, 1:many)
• Demand generation and pipeline acceleration campaigns
• Partner marketing programmes
• Content-led campaigns, digital activations, paid media, events and experiences
• Lead programme timelines, dependencies and workflows across multiple teams and workstreams.
• Ensure work is delivered on time, on budget and to a high standard, proactively managing risks and challenges.

Commercial & Financial Ownership

• Create, manage and track project and programme budgets, forecasts and reconciliations.
• Maintain accurate financial tracking, ensuring scope, resourcing and costs are well managed.
• Flag risks and opportunities early, working with the Account Director to manage scope changes and commercial conversations.
• Support account growth through identifying upsell and cross-sell opportunities aligned to client goals.

Performance, Reporting & Optimisation

• Ensure programmes are set up with clear KPIs and measurement frameworks aligned to client objectives.
• Lead regular client updates and status meetings, covering:
• Progress against plan
• Budget and spend
• Performance insights and results
• Risks, learnings and optimisation opportunities
• Work with strategy, media and analytics teams to interpret results and turn data into actionable insight.
• Help clients understand not just what happened, but why — and what to do next.

Team Collaboration & Development

• Work collaboratively with internal teams across strategy, creative, content, digital, media and operations.
• Provide guidance and support to more junior team members where required.
• Be a positive, solutions-focused presence within the account team, contributing to a strong team culture and ways of working.

What We’re Looking For

Experience & Skills

• 2–4+ years’ experience in an Account/Project Manager or similar client-facing role, ideally within a B2B marketing agency or B2B tech marketing environment.
• Strong understanding of integrated B2B marketing, including:
• Account-Based Marketing (ABM)
• Demand generation and pipeline marketing
• Partner and ecosystem programmes
• Multi-channel campaign planning and execution
• Confident managing complex programmes with multiple stakeholders, timelines and budgets.
• Commercially aware, with experience managing project finances and contributing to account growth.
• Comfortable working with data, reporting and performance metrics.

Personal Attributes

• A proactive, organised and solutions-oriented mindset.
• Strong communication and presentation skills confident engaging with clients and internal teams.
• Detail-oriented, without losing sight of the bigger strategic picture.
• Calm under pressure, with the ability to juggle multiple priorities in a fast-paced environment.
• Curious about B2B marketing, technology and how brands drive growth.

This job description provides a general overview and may be subject to modifications or additions based on the specific requirements and needs.

What we offer

• Company pension
• Flexible blended working policy with 2 days per week in our London office – work the way that best suits you
• 23 days paid leave with annual increases after a period of service. 3 days to be taken over Christmas/New Year and a day off on your birthday
• Cycle to work scheme
• Refer a friend scheme
• Access to MOI’s M | University training platform to help you grow
• Employee rewards and recognition programme
• Wellness days throughout the year

About MOI

MOI is the world’s leading global multi-specialist B2B agency, with offices in London, New York, Seattle, Dubai, Singapore, Munich, and Sydney.

As Best Agency of the Year (B2B Marketing Awards 2022) and Best Company to Work For (Best Companies), we’re committed to redefining the business of creativity as the catalyst for B2B growth. Why? Because we believe B2B experiences can be so much better.

We embrace different and deliver on our vision through our proprietary approach to strategy-informed creative thinking. Our Turning Heads™ methodology combines the best of strategic consulting, creative thinking, media, technology, and sales expertise. This enables us to develop intelligent, head-turning solutions which creates change and empowers our clients to differentiate, transform, and grow.

Some of the world's largest tech organisations trust us to turn the heads that count, including Adobe, Ciena, Dropbox, Facebook, AWS, Google Cloud, Oracle, ServiceNow and Proofpoint.

Equal Opportunities

We are committed to creating a workplace that values equality, diversity, and inclusion. We believe that a diverse and inclusive workforce not only fosters innovation but also ensures that every individual's unique perspective is celebrated and respected. We are an equal opportunities employer and are dedicated to providing a work environment that embraces all backgrounds, experiences, and perspectives. At MOI, all qualified applicants will be considered for employment without regard to age, disability, ethnicity, sexual orientation or any other protected basis under appropriate law. we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please let us know in your application if you require an accommodation during the interview process.