Account Executive

Infact; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading fintech startup in the UK is seeking an Account Executive to drive new business in the lending market. This role involves prospecting, closing deals, and developing innovative sales strategies in a hybrid environment. Successful candidates will have 3+ years of experience selling consumer data products and a strong self-starting mentality. With a collaborative team culture and uncapped commission structure, this role offers an opportunity to shape the company's GTM approach.

Benefits

Private health insurance

Pension contribution (5% employer match)

£2,000 annual professional development budget

Flexible working

Qualifications

• 3+ years selling consumer data products.
• Previous early-stage GTM experience.
• Demonstrable hunger and self-starting mentality.

Responsibilities

• Identify, engage, and close mid-market accounts.
• Pioneer new GTM approaches.
• Own the full sales process from discovery to close.

Skills

Sales experience in consumer data

Creative pipeline generation

Strong communication skills

Ability to operate without playbook

Commercial instincts

Tools

CRM software

Sales tools stack (Attio, Lemlist)

Job description

About the Role We are a collaborative team of consumer data experts with a track record of leading innovation and successfully building companies in the consumer credit information space. We work hard, deliver positive outcomes to our partners and the consumers they serve, and have fun while doing it. If you want to join one of UK's leading fintech startups, this is for you.

We're looking for an Account Executive to join our commercial team and drive new business across the UK lending market. This is a pure hunter role. You'll build pipeline from scratch, close new logos, and play a key role in testing GTM propositions for new products and new market segments.

We’re looking for someone who takes initiative, is hungry, and uses creative approaches to generate pipe and win business. If the playbook doesn't exist yet, you'll help write it.

Extra points if you've helped build GTM motions at an early-stage company before and want to do it again, this role is for you.

• Culture: We are team first. Every member of the commercial team supports each other in achieving their goals and KPIs. We move fast, deliver positive outcomes to clients and win with integrity while having fun.
• Location: Hybrid working with minimum 3-days in office. London based but will consider candidates available to regular travel to London and client sites.
• Level: Account Executive or Senior Account Executive (If you are an SDR who thinks they have what it takes, apply)

How we Work We’re a lean, high-trust commercial team of five. You’ll be working alongside our VP of Commercial and CEO. This isn't a hand-off culture, you’ll collaborate closely with Product, Marketing, Customer Success, and Integration Engineering throughout the entire customer lifecycle.

Prospecting and lead generation is a shared effort between you and our commercial team. You’ll own your pipeline and sales cycle, but you’ll have support at every stage. Post-close, you’ll work with Customer Success to drive adoption and identify expansion opportunities.

What You’ll Do:

• Hunt. Relentlessly. Identify, engage, and close mid-market accounts through outbound prospecting and creative pipeline development.
• Pioneer new GTM approaches - test messaging, channels, and propositions for new products and emerging market segments.
• Bring innovative nurturing strategies to keep prospects warm and move them through buying cycles.
• Own the full sales process from initial discovery through contract negotiation and closed-won.
• Build deep product knowledge. Understand our data models, delivery capabilities, and how our solutions integrate into customer workflows.
• Provide frontline feedback to Product and Marketing on what's resonating and what's not.
• Document what works so we can scale it. You’re building the repeatable motion, not just hitting quota.
• Maintain detailed opportunity documentation in our CRM to ensure seamless handoffs and pipeline visibility.
• Achieve quarterly quota and maintain accurate forecasting.

What We’re Looking For:

• 3+ years selling consumer data products, with demonstrable new business hunting experience.
• Previous early-stage GTM experience. You’ve helped build a sales motion before, not just inherited one.
• Demonstrable hunger and self-starting mentality. You don’t wait for leads, you create them.
• Creative and innovative approach to pipeline generation and nurturing—you’ve tried things others haven’t.
• Comfortable with ambiguity. You can operate without a fully baked playbook and thrive in environments where you’re shaping the process.
• Strong commercial instincts and ability to qualify opportunities effectively.
• Excellent communication skills—you can articulate value clearly and adapt your pitch to different audiences.
• Discipline around process, documentation, and CRM hygiene.
• Experience selling into UK financial services or regulated industries.
• Familiarity with modern sales stack (Attio, Lemlist, Claude, Notion).
• Genuine interest in product and willingness to develop deep domain expertise.

Success Looks Like:

• First 90 days: Complete product certification, build initial pipeline of 3x quota, and close your first new logo deal.
• 6 months: Consistently forecast and close quarterly targets, establish repeatable outbound sequences that generate qualified pipeline.
• 12 months: Achieve ramped annual revenue targets, contribute documented learnings to our GTM playbook, and help define how we scale the mid-market motion.

More:

• Commission structure: Uncapped, paid quarterly on closed-won revenue
• Location: Primarily remote and flexible, collaborating in the central London office at least 2 days per week.
• Benefits: Private health insurance, pension contribution (5% employer match), £2,000 annual professional development budget, flexible working
• Culture: We are team first. Every member of the commercial team supports each other in achieving their goals and KPIs. We move fast, deliver positive outcomes to clients and win with integrity while having fun.
• Diversity: We are committed to creating a diverse environment and we are proud to be an equal opportunity employer considering candidates without regard to gender, sexual orientation, race, colour, nationality, religion or belief, disability, or age.

About Infact We’re building the modern alternative to legacy credit bureaux in the UK. Our mission is to drive competition and innovation in a market that's been dominated by a handful of players for decades. We’re early stage, well‑funded, and growing. This is your chance to define how we sell and shape the commercial function as we scale.

You’ll work with a team that values expertise, collaboration, and getting things done. We move fast, we’re honest about what we can and can’t do, and we’re building something that genuinely improves how banks make credit decisions.