Account Based Marketing Manager

Samsara; City Of London; Remote; GBP 60,000 - 80,000; Full time

Job summary

A technology solutions company is seeking an experienced Account Based Marketing Manager. This role focuses on driving executive engagement and executing integrated marketing initiatives in the EMEA region. The successful candidate will manage budgets, collaborate closely with teams, and deliver high-impact marketing strategies. Ideal for those passionate about making real-world impacts through innovative marketing efforts.

Benefits

Competitive total compensation package

Employee-led remote and flexible working

Health benefits

Qualifications

• Proven experience in ABM or demand generation for B2B high-tech accounts.
• Strong executive presence and the ability to influence stakeholders.
• Ability to collaborate across cross-functional teams.

Responsibilities

• Lead account-based marketing strategy with Sales.
• Execute integrated programmes for priority accounts.
• Manage and optimise ABM budgets and track ROI.

Skills

Account-based marketing

Event management

Communication skills

Project management

Salesforce proficiency

Tools

Salesforce

Marketo

Excel

Demandbase

ZoomInfo

Job description

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About The Role

As a key member of the EMEA Marketing Team, we are seeking an experienced and dynamic Account Based Marketing Manager to lead high-impact, account-based marketing programmes and executive experiences across the region. This role is critical in driving executive engagement, accelerating pipeline, and strengthening relationships with enterprise customers and partners throughout EMEA. The successful candidate will be highly organised, creative, and results-driven, with a proven track record in planning, executing, and optimising integrated ABM campaigns, bespoke events, executive briefings, and multi-channel field programmes. You will also manage budgets, measure programme effectiveness, and collaborate closely with Sales, PMM, Demand Generation, and other cross-functional teams to ensure campaigns deliver maximum impact and ROI.

Location

This is a remote position open to candidates based in a commutable distance to London.

You should apply if

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

In this role you will

• Collaborate with Enterprise Sales to lead an account-based and regional field marketing strategy that sources new pipeline and accelerates existing opportunities.
• Plan and execute integrated programmes and high-touch 1:1 or 1:Few ABM initiatives, delivering memorable “WOW” moments for priority accounts.
• Design and deliver bespoke ABM plays such as custom events, webinars, digital journeys, direct mail, executive dinners, partner workshops, and customer advocacy events.
• Coordinate Executive Briefings (EBCs / CBCs), managing logistics, stakeholder alignment (Sales, SEs, PMM, Product, Content teams), pre-brief preparation, and post-brief follow-up to maximise impact.
• Partner with Sales on account-specific plays, providing insights, stakeholder mapping, and tailored touchpoints to accelerate pipeline.
• Own campaign execution and operations for EMEA ABM programmes, including briefs, workflows, UTMs, naming conventions, tagging, vendor coordination, performance tracking, and reporting.
• Manage and optimise ABM budgets, ensuring spend aligns with business priorities, is accurately tracked, and delivers measurable ROI.
• Champion Samsara’s culture and values, and own measurement and reporting for assigned accounts, tracking engagement, meetings, influenced pipeline, win rates, and acceleration.

Minimum Requirements

• Proven experience in ABM or demand generation ideally for B2B high-tech or enterprise accounts.
• Proven experience in event management, preferably within the technology or B2B sector.
• Proven expertise in account-based marketing across multiple channels and ability to measure campaign effectiveness.
• Strong executive presence and communication skills, able to influence stakeholders at all levels.
• Proficiency with Salesforce, Marketo, Excel, and familiarity with ABM tools such as Demandbase, 6sense, Outreach, ZoomInfo, Folloze, Uberflip, or similar.
• Demonstrated project and time management skills, managing multiple initiatives with tight deadlines.
• Self-motivated, proactive, and results-oriented, with a strong bias for action and focus on ROI.
• Ability to collaborate across cross-functional teams including Sales, PMM, Demand Generation, and Content.
• Willingness and ability to travel as required for executive briefings and events (up to 20% of the time).

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more. Take a look at our Benefits site to learn more.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [e-mail] or click here if you require any reasonable accommodations throughout the recruiting process.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.