Account Based Marketing Manager

Dayshape; City of Edinburgh; Hybrid; GBP 46,000 - 60,000; Full time

Job summary

A leading software company based in Edinburgh is seeking a motivated marketing professional to define and execute account-based marketing strategies. You will collaborate with Sales to develop targeted campaigns, manage ABM tools, and optimize marketing performance. This role offers a competitive salary, professional development opportunities, and a flexible hybrid working arrangement.

Benefits

Salary £46,387 - £59,148

33 days' holiday per year

Paid four-week sabbatical

Enhanced family leave policies

Private healthcare

Matched 5% workplace pension

Volunteering time up to 20 hours a year

Qualifications

• Substantial B2B marketing experience in a SaaS or tech environment.
• Deep understanding of the B2B buyer journey.
• Demonstrated ability to build and scale ABM programmes.

Responsibilities

• Define and own the ABM strategy across various programs.
• Launch targeted campaigns across multiple channels.
• Develop account playbooks and sales enablement materials.

Skills

B2B marketing experience

Understanding of B2B buyer journey

Project management skills

Strong communication skills

Analytical and data-driven

Tools

HubSpot

Demandbase

LinkedIn Sales Navigator

Job description

About Us

We’re Dayshape—an award-winning software scale-up with big ambitions and the momentum to match. Trusted by Big Four and many other top professional services firmsglobally, our AI-powered resource management platform is helping organisations to achieve extraordinary results.

Our platform stands apart as the only solution that combinesadvanced AI, real-time project financials, and firm-wide insights to elevate resource management to a strategic function. By driving profitable growth,powering confident decisions,and ensuring satisfied clients andteams—we're helping our customers build strong organisations and careers for the long term.

Why our customers love Dayshape:

• We help professional firms optimise margins and increase revenue, unlocking access to more profitable work.

• We provide complete operational visibility today and the tools to confidently predict tomorrow.

• We empower firms to become the places where top talent wants to work - and the best clients want to work with.

Recognised as Scotland’s fastest-growing tech company in the Deloitte Technology Fast 50 for three consecutive years and more recently as the Enterprise Digital Tech Business of the Year at the 2024 ScotlandIS awards, we’ve consistently proven our ability to innovate and deliver real impact—and we’re always looking for like-minded people to join us.

At Dayshape, our purpose is to improve people's working lives, and our culture is an importantdriving force in helping us to do just that. We're a friendly, inclusive, and ambitious team—driven by our values and a shared commitment to success. If you’re ready to join a fast-growing, high-impact company that’s reimagining resource management, then let’s talk.

About the role

Dayshape is a single-product company that’s grown rapidly from start-up to scale-up. We are a unique, powerful platform, but our space is becoming increasingly competitive, and we need to stay in pole position.

As we develop the product, partner with other solutions such as Workday and Microsoft, and move into new verticals, marketing is critical to support our growth. You’ll collaborate with Sales, Commercial Operations and the wider marketing team to identify key accounts, craft tailored marketing programmes and accelerate pipeline velocity across key enterprise segments.

Having already started an ABM programme that’s showing early signs of success, we’re excited to create a new position to make this a permanent pillar of our marketing strategy.

This is a hands-on roleresponsible for defining what ABM looks like at Dayshape as we scale into new lines of business and geographies within our existing and prospective customer base in the professional services sector. You will help develop and execute the product marketing plan and activities that enable our key target accounts to understand Dayshape's USPs and inspire them to buy. In doing so, you will contribute to the overall achievement of the marketing team’s objectives and, ultimately, Dayshape’s pipeline growth.

Your day-to-day could look like any mix of; aligning with Sales on key target accounts and lead/deal progression, reviewing campaign performance to identify engagement gaps or opportunities, creating personalised messaging or landing pages for a 1:few campaign, briefing the content or design team, and optimising LinkedIn ad campaigns – all while juggling fast-moving priorities and staying focused on driving revenue impact from high-value accounts.

What you’ll do

• Strategy & planning: Define and own the ABM strategy across 1:1, 1:few, and 1:many programs targeting ideal customer profiles (ICPs) in high-value target accounts.

• Campaign execution: Launch highly targeted, integrated campaigns across multiple channels: email, paid social (LinkedIn), direct mail and more – with multiple stages to nurture prospective buyers through the pipeline. Build and develop personalised messaging, landing pages, and creative tailored to accounts, segments, and personas, whilst optimising conversion rates.

• Sales enablement: Develop account playbooks and sales enablement materials to drive follow-up success.

• Technology & operations: Develop and own the ABM tech stack, integrating and optimising marketing automation through HubSpot. Ensure campaign tracking and reporting infrastructure is set up to measure performance by account and programme/campaign type.

• Marketing performance analysis: Monitor and report on product marketing initiatives, and make recommendations for improvement.

• Act as a brand guardian, ensuring all material/collateral remains on brand and with consistent messaging.

• Budget and agency management where required.

• Supporting the wider marketing team on other activity as required.

About you

• Substantial B2B marketing experience, including directly managing ABM programs in a SaaS or tech environment.

• Deep understanding of B2B buyer journey and content requirements through high value, low volume sales pipelines with long and complex sales cycles.

• Demonstrated ability to build and scale ABM programmes that drive pipeline and revenue.

• Experience using ABM tools (e.g., Demandbase, 6sense etc), marketing automation platforms and CRM (HubSpot strongly preferred).

• Strong written and verbal communication with proven storytelling skills and the ability to translate technical information into impactful, high level marketing messaging.

• Strong project management skills and the ability to lead cross-functional collaboration.

• Self-motivated and organised, you act at the appropriate pace by balancing importance and urgency and seeking support from management and colleagues when needed.

• Analytical and data-driven, with a passion for testing and optimisation.

Bonus points if you have

• Knowledge of professional services organisations, particularly accounting firms.

• Experience in a high-growth or scale-up SaaS company.

• Experience using LinkedIn Sales Navigator to identify new account opportunities.

• Experience with intent data and predictive analytics tools (e.g., Cognism, ZoomInfo, G2 etc).

What you’ll get

• Salary £46,387 - £59,148, dependent on experience

• At least £1,000 per year to spend on professional and personal development

• 33 days' holiday per year (including bank holidays), increasing by 1 day each year to a maximum of 40 days

• Paid four week sabbatical in your fifth anniversary year on top of your holiday entitlement

• Enhanced family leave policies

• Private healthcare and rewards through Vitality

• Income protection and death in service cover

• Matched 5% auto-enrolment workplace pension scheme

• Access to wellbeing offerings, such as our Employee Assistance Programme and a dedicated counselling service

• Innovation Week twice a year - a chance to experiment and work off-project

• Volunteering time – up to 20 hours a year to participate in volunteer work

• Regular All Hands meeting for inspiration and over-communication

• Time out of the working week for team socials each month, with a mix of in-person and virtual options: past events include hiking, family BBQs, board games and at-home cocktail classes!

• Genuinely nice, smart people to work with, who are excited about growing our company

Working Details

This is a full-time role (37.5 hours per week). We typically work from 09:00 - 17:30 from Monday to Friday, though we can be flexible around this, just let us know.

We’re ideally looking for someone in/around Edinburgh, though we’re open to the possibility of this being a remote role (as long as you're in the UK). We're making the most of hybrid working, so you won't need to come into the office everyday (unless you want to!).

We don't mandate required office time, but we find that most of the team enjoy working from home 2-3 days a week, and come into our office to connect with each other, make use of space, and for meetings.

Join the team!

Equality of opportunity is more than just a responsibility: we believe it’s a huge advantage to welcome a variety of experiences and perspectives into the team. Diversity is a great asset and, as such, we strongly encourage applications from any background.

This is your opportunity to really influence how we get things done, and develop our account based marketing strategy further. We're doing well, but there's lots more to do in order to maintain the high bar and pace that we've set.

Everyone here is growing personally as the company grows, so if that sounds like something you’d like to be part of, we’d love to see your application. The deadline for applications is Wednesday 1st October at 12pm. Interviews will take place shortly after the closing date.

Please note the successful candidate for this role may be subject to background checks and will have an opportunity to declare anything to us beforehand