Strategic Marketing Assistant

Arkema; Puteaux; Sur place; EUR 35 000 - 45 000; Plein temps

Résumé du poste

Une entreprise internationale de solutions de collage recherche un Assistant Marketing pour participer à des études de marché, des lancements d'innovation et la création de matériel de communication. Ce rôle implique la coordination des activités marketing, la gestion de contenu et le soutien à des événements, tout en développant des analyses de données pour soutenir la croissance stratégique. Un niveau Master en marketing ou domaine similaire est requis, ainsi que des compétences analytiques et en communication exceptionnel.

Qualifications

• Niveau Master – Marketing, Business / Stratégie, Intelligence de Marché ou domaine connexe.
• Excellentes compétences de recherche.
• Capacité à travailler de manière autonome et collaborative.

Responsabilités

• Assister à l'élaboration de plans marketing stratégiques.
• Conduire des recherches approfondies sur les tendances du marché.
• Surveiller les KPI liés aux initiatives marketing stratégiques.
• Préparer des présentations stratégiques pour les parties prenantes.

Connaissances

Compétences analytiques

Compétences en communication écrite

Proficience en Microsoft Office

Outils d'analyse marketing

Travail en équipe

Formation

Master en Marketing, Business ou domaine similaire

Outils

CRM

Description du poste

Détails de la Mission

In an international global organization, our BU mission is to deliver the most sustainable world class bonding solutions to fast-moving consumer goods companies, who are looking to enhance the daily lives of all generations.

The Marketing Assistant participates in market and pricing studies, innovation launches, business development and cost saving initiatives, and communication material creation. The Marketing Assistant also helps coordinate marketing activities, manage content, support events, and maintain marketing tools and databases.

1. Strategic Planning Support

• Assist in the development of strategic marketing plans and go-to-market strategies.
• Support the preparation of business cases, market entry strategies, and product positioning documents.
• Help coordinate cross-functional input from sales, product management, and finance.

2. Market Intelligence & Research

• Conduct in-depth research on market trends, customer needs, competitor activities, and emerging technologies.
• Analyze data from internal and external sources to identify opportunities and threats.
• Prepare reports and presentations for senior stakeholders.

3. Portfolio & Product Marketing Support

• Assist in the development of value propositions, messaging frameworks, and product launch plans.
• Support lifecycle management activities including repositioning, bundling, and phase-out strategies.
• Help maintain product marketing documentation and tools.

4. Performance Tracking & Analytics

• Monitor KPIs related to strategic marketing initiatives (e.g., market share, brand perception, lead quality).
• Assist in preparing dashboards and performance reviews.
• Support ROI analysis of campaigns and strategic programs.

5. Stakeholder Communication & Coordination

• Help prepare strategic presentations for internal and external stakeholders.
• Coordinate meetings, workshops, and strategic reviews.
• Ensure alignment between global and regional marketing teams.

6. Digital & Content Strategy Support

• Contribute to thought leadership content (white papers, articles, webinars) aligned with strategic themes.
• Support digital campaigns targeting key accounts and decision-makers.
• Help manage strategic content calendars and distribution plans.

Accountabilities :

• Timely and accurate delivery of strategic marketing tasks.
• Quality and relevance of market insights and strategic recommendations.
• Effective coordination across departments and geographies.
• Contribution to strategic initiatives and business growth.

Profil Recherché

Master’s level (equivalent to Bac+5) – Marketing, Business / Strategy, International Business, Market Intelligence, or related field.

• Strong analytical and research skills.
• Hard skills : Excellent written and verbal communication abilities.
• Proficiency in Microsoft Office, CRM, and marketing analytics tools.
• Ability to work independently and collaboratively in a matrix organization.
• Interest in strategic thinking, innovation, and B2B dynamics.