Senior Growth Marketing Manager

chez Alma; Paris; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

A leading financial technology company in France is seeking a Senior Growth Marketing Manager focused on PMO responsibilities. You will lead growth initiatives, managing projects across various teams to drive revenue and efficiency. This role requires PMO excellence, hands-on experience with HubSpot and Salesforce, and strong communication skills. Fluency in French and English is mandatory. Join a diverse team committed to innovation and delivering exceptional results.

Qualifications

• Minimum years in Growth, Demand Gen, or RevOps in B2B SaaS/tech.
• Experience in lead enrichment and nurturing across countries/segments.
• Proven PMO excellence with end-to-end program ownership.
• Hands-on experience configuring workflows in HubSpot and Salesforce.
• Strong data understanding and ability to map processes.

Responsabilités

• Co-lead growth initiatives with another Growth Manager.
• Own growth roadmap and program management.
• Lead improvements in lead generation processes.
• Define success metrics and create dashboards.

Connaissances

Growth

Demand Generation

Program Management

Communication

AI Integration

Data Analysis

Outils

HubSpot

Salesforce

n8n

Description du poste

ABOUT OUR COMPANY

At Alma, we're reinventing finance to serve those who matter most: merchants and consumers. Our instalment and deferred payment solutions help merchants boost sales by up to 20%, increase customer loyalty, and deliver a seamless shopping experience - all without encouraging debt. As the BNPL leader in France and active in 10 European countries, we've empowered over 21,000 merchants and 8 million consumers. With a team of + and an M Series C funding round, Alma is rapidly scaling across Europe - and this is just the beginning...

ABOUT THE JOB

To accelerate this plan, we're hiring a Senior Growth Marketing Manager mainly focused on PMO. You'll co‑lead growth initiatives alongside another Growth Manager, but you will own the program management: yearly roadmap, scoping, cross‑team planning, execution governance, reporting, and continuous improvement with the RevOps team.

This role blends strong PMO leadership with hands‑on growth execution. You'll orchestrate projects with Revenue Marketing, RevOps, Sales, AM, Risk, Ops, while staying close to field needs and bringing AI into our workflows where it makes us faster, smarter, and more scalable.

ABOUT THE MISSION

You'll sit in the Revenue Marketing team and report to the Head of Revenue Marketing. You will partner closely with all Revenue Ops members and a fellow Growth Manager. Your scope mixes PMO‑level ownership (planning, prioritization, governance) with hands‑on execution.

OWN THE GROWTH ROADMAP (PMO)

• Roadmap & prioritization: own the 12‑month growth roadmap, aligned with Sales, AM, Marketing and Revenue Ops objectives.
• Program management: run the critical framing phase for each project, but also stand‑up meetings, cross‑team sync & reports, REX & post‑mortem documentation.
• Benchmarking: provide the RevOps & Revenue Marketing teams with a bi‑yearly benchmark of growth practices (tools, plays, governance) from top SaaS and fintech players to inspire experiments.
• Measurement: define the KPIs, build the execution plans, and track impact (CPL, SQLs, SAL rate, time to first meeting, pipeline, revenue contribution).
• Budget: own the budget of the stack common to RevOps & Revenue Marketing teams, including renegotiation, testing & implementing new tools, always aligning both teams' best interests.

BUILD AND SCALE OUR LEAD GENERATION ENGINE

• SMB inbound funnel: lead the improvement of our existing enrichment and Sales dispatch process, reducing time‑to‑touch while improving conversion at each stage.
• Mid‑Market & Enterprise outbound: build a repeatable playbook (lists, signals, sequences, assets) to deploy country by country in Europe.
• Nurturing framework: with the Lifecycle Manager, set the technical and data foundation for merchant & lead nurturing (events, triggers, workflows, content slots).
• AI integration: identify, test, and productize AI use cases (such as predictive scoring inputs, deduping, improved enrichment) to increase speed and precision.

REPORT AND IMPROVE

• Define success metrics and SLA for the whole lead gen engine, create instrument dashboards with the RevOps team, and run monthly/quarterly reviews.
• Turn insights into execution plans and systematically ship improvements.

ABOUT YOU

• Years minimum in Growth, Demand Gen, or RevOps in B2B SaaS/tech, with visible program ownership and measurable revenue impact.
• Track record improving lead enrichment, routing, nurturing, and outbound motions across multiple countries/segments.
• Experience partnering closely with RevOps and Sales to define metrics, execution plans, and continuous improvements.
• PMO excellence (mandatory): you've led multi‑stakeholder growth or RevOps programs end‑to‑end with clear governance, timelines, and outcomes.
• Hands‑on growth ops: you can personally configure and QA workflows in HubSpot (mandatory) and navigate Salesforce (mandatory).
• Automation/stack literacy: you are comfortable with n8n (mandatory), and you understand data flows, and can brief RevOps precisely.
• Data & systems thinking: you reason in terms of sources, identities, schemas, and SLAs; you can map a process and spot breakpoints.
• Communication & influence: crisp writing, structured updates, and the ability to align Sales, RevOps, and Marketing around a plan.
• AI curiosity: you know where AI practically boosts quality/speed and how to integrate it into real workflows (not just experiments).
• Nice to have: basic scripting/SQL; experience with enrichment tools and intent/signals.
• Native French and fluency in English is mandatory.

At Alma, we believe that diversity drives innovation and strengthens our community and are committed to creating a workplace where everyone feels respected, valued, and empowered to contribute. We are proud to be an equal opportunity employer and welcome applicants from all backgrounds and experiences. All employment decisions are made based on qualifications, experiences, merit, and business needs without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected characteristic.

So please take your chance, apply anyway!

ABOUT THE RECRUITMENT PROCESS

• Video call with Talent Acquisition - 45 minutes
• Technical interview with the Head of Revenue Marketing - 45 minutes
• Case study (on site) & live feedback with Revenue Marketing + RevOps - 60 minutes
• Conversation with the RevOps Senior Manager - 30 minutes
• Final chat with CRO - 30 minutes