Product Marketing Specialist (MF) â Permanent contract

Sociabble; Paris; Hybride; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A dynamic SaaS company based in Paris is seeking a Product Marketing Manager to drive revenue growth and collaborate with various teams. The ideal candidate will have over 2 years of product marketing experience and strong sales skills. Key responsibilities include crafting go-to-market strategies and enhancing product adoption. This full-time role offers a hybrid work environment and numerous employee benefits.

Prestations

Comprehensive onboarding

Healthcare and transportation coverage

Vacation bonus

Year-round training sessions

Flexible work arrangements

Qualifications

• Strong background in product marketing (over 2 years) or experience in offer development.
• Sales-oriented with skills in client engagement and demo presentations.
• Proficiency in English (C1) and French (C1) essential.

Responsabilités

• Drive revenue growth for specific product features.
• Collaborate with marketing and sales teams on communication plans.
• Monitor performance and track KPIs.

Connaissances

Sales Experience

Marketing

Communication skills

Customer Service

Product Management

Description du poste

Overview

The mission :

You will become part of the Product Marketing team based in Paris and you’ll work closely with Victor, head of the team, who will ensure you have all the tools for success.

The Product Marketing Manager plays a crucial role in driving company growth both by expanding revenue with existing client accounts and ensuring we provide tailored solutions for new ones. You will collaborate closely with teams across Marketing, Product, Customer Success and Sales to craft the narrative, positioning and sales strategy for specific product features within Sociabble. In this role you will be directly responsible for increasing revenue on the go-to-market features you manage, such as our Enterprise Video & Audio, Rewards and Ask AI offers.

You will :

Establish yourself as a go-to-market expert internally and externally for Sociabble with a focus on specific product features (e.g. Enterprise Video & Audio, Ask AI, Rewards, etc.). Your role will entail driving and monitoring revenue growth for the specific go-to-market segment you oversee.

Participate in the development and expansion of the Sales Enablement strategy and materials. Shape the narrative and educate the sales, pre-sales and customer success teams on how to effectively present and sell your go-to-market feature. Attend client-facing meetings to demonstrate our features and gather feedback from potential and current customers.

Formulate and implement effective go-to-market strategies for new and existing features. Define marketing and sales channels, establish business targets, analyze the competitive landscape, shape the pricing strategy, outline market positioning and key differentiators.

Collaborate with cross-functional teams to create comprehensive communication and marketing campaigns that clearly communicate the feature’s value and functionality. This involves developing social media posts, ad campaigns, landing pages, SEO positioning and more. You’ll work closely with the marketing team to bring these initiatives to life.

Contribute to cross-feature Product Marketing activities including our monthly product release notes showcasing the latest evolutions to customers, roadmap presentations, analyst report analysis and market research on specific business verticals.

Play a key role in boosting product and feature adoption. Collaborate with the Knowledge team to offer the right training to end-users and implement targeted pop-ups and notifications to increase awareness of new features. Develop product-led-growth initiatives to foster upsell opportunities on existing accounts.

Co-organize events including webinars, training sessions, workshops, roadmap presentations, beta tester launches and tutorials aimed at promoting Sociabble to both current and potential clients.

Monitor the performance and business impact. Foster a sense of urgency within various teams, gather KPIs and track different touchpoints, monitor the sales deals and conduct frequent updates with various stakeholders to make necessary strategy adjustments.

Qualifications : The ideal Candidate

You have a strong background in product marketing (over 2 years) or previous experience in offer development demonstrating your ability to position, promote and drive revenue growth for products.

You’re sales-oriented and enjoy engaging directly with clients. You excel at sales enablement, pitching product value, hosting demos and gathering actionable insights from audience feedback.

Your keen marketing eye and meticulous attention to detail allow you to provide precise effective feedback on everything from visuals to blog posts, sales decks, landing pages and more.

You’re highly organized and proactive, capable of managing multiple projects simultaneously without sacrificing quality.

Your excellent interpersonal skills enable you to collaborate effectively with diverse stakeholders, driving impact both internally and externally.

You thrive in an autonomous role taking charge of communication plans, training initiatives and revenue generation for specific product features with enthusiasm.

You’re adept at leveraging modern AI tools like ChatGPT to refine, craft and generate innovative ideas.

Proficiency in English (minimum C1) and French (C1) is essential, ensuring smooth coordination and communication in our international setting.

The perfect match

You will thrive at Sociabble if

• You have a strong taste for new technologies, the world of SaaS and digital transformation and wish to practice in a constantly evolving environment.
• You are looking for a job with strong responsibility coupled with freedom of initiative and would like to get involved in an ambitious project.
• You wish to participate in an adventure and grow with an ambitious and benevolent team with globally recognized companies to ensure their satisfaction on their projects.
• You like international, transparent environments where everyone can learn and be heard.

Additional Information

Our perks :

Join an international Scale Up SaaS that’s certified as a Great Place to Work and as a Best Workplace for 2023.

Explore your new role with personalized and comprehensive onboarding followed by workshops, Friday trainings and year‑round training sessions!

Enjoy benefits designed for your well-being at work: beyond healthcare and transportation coverage, benefits from Edenred restaurant vouchers, a vacation bonus, RTT and the Leeto benefits platform.

Find your perfect balance with hybrid and flexible work, all while reuniting with your team in our stunning offices in the heart of Paris #LI-Hybrid

Connect with your colleagues through numerous events: afterworks, team buildings, town halls.

Choose a committed company: partnership with Tree Nation where each Sociabble employee plants trees to offset their CO2 emissions.

Embody our values : kindness, ambition, humility. At Sociabble we are Bootstrappers.

Recruitment process :

• Video meeting (45 minutes) via Teams with Lousia, Talent Acquisition.
• Written test (1h30)
• Manager interview (1h30) with Victor, Head of Product Marketing.
• Simulation (1h) in our Paris office with Victor and Jean-Louis, our CEO.

Important information before applying :

Permanent Position

Based in Paris

All your information will be kept confidential according to EEO guidelines.

Remote Work : No

Employment Type : Full-time

Key Skills

Sales Experience, Marketing, Customer Service, Communication skills, Military Experience, Retail Sales, Product Demos, Customer Support, Product Management, Product Development, Unity, Microscopy

Department / Functional Area : Product Marketing

Experience : years

Vacancy : 1